For help. Links for consumer behaviour- YouTube summary http://bit.ly/1jxTQ3Q Cialdini, R. B. (2001). Harnessing the science of persuasion. Harvard Business Review, 79(9), 72- 81. Cialdini, R. B. (2001). The science of persuasion. Scientific American, 284(2), 76-81. Adam, H. & Galinsky, A. D. (2012) Enclothed Cognition, Journal of Experimental Social Psychology, Vol. 48 (4), pp. 918-925 Predictably Irrational by Dan Ariely http://bit.ly/2A6EaF9 On Thinking Fast & Slow by Daniel Kahneman http://bit.ly/1jLIAWi De Mooij, M. (2010) Consumer behaviour and culture: Consequences for marketing and advertising. 2nd edn Sage.
Criteria and learning outcome- 1. Critical understanding of the need for strategic thinking and structured strategic decision making in the context of the fashion industry (knowledge); 2. The ability to identify, select, evaluate and apply strategic concepts, models and frameworks in a fashion business context (enquiry, process); 3. Evaluation of fashion business strategies and the ability to make appropriate strategic recommendations (enquiry); 4. The detailed and specialist knowledge of strategic issues relevant to the fashion industry as presented across a range of literature and visual media (enquiry, communication).
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