Explore how in low-effort decision-making processes unconscious factors can influence consumer behavior. Consumers decide without being consciously aware of how or why they are doing it. What factors can marketers use to influence unconscious consumer decisions in situations like this? Give examples from your own personal consumer experience to illustrate how we may be influenced to make purchases.
Unconscious factors in consumer behavior
When we make decisions with low effort, we are often influenced by unconscious factors. These factors can include our emotions, our gut feelings, and our past experiences. Marketers can use these unconscious factors to influence our decisions in a number of ways.
Some of the factors that marketers can use to influence unconscious consumer decisions include:
- Emotions:Â Marketers can use emotional appeals to trigger our subconscious responses. For example, they might use images or music that evoke positive emotions, such as happiness or excitement.
Is this question part of your Assignment?
We can help
Our aim is to help you get A+ grades on your Coursework.
We handle assignments in a multiplicity of subject areas including Admission Essays, General Essays, Case Studies, Coursework, Dissertations, Editing, Research Papers, and Research proposalsHeader Button Label: Get Started NowGet Started Header Button Label: View writing samplesView writing samples