We can work on Formational Areas of Leadership

Based on Kraft(Leaders Who Last) (Part 2) and Howell (Ordering Your Private World) (14–19), choose one of the New Testament leaders discussed in Howell and identify how this leader exemplifies each of the four formational areas discussed by Kraft: calling, gifts, character, and growth. What can these four areas teach you about this particular New Testament Leader?

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Firstly, Easy Jet should build stronger air transport network. Although Easy Jet has a leading presence on Europe’s top 100 routes, it still needs to strengthen its positions in the key market and focus on the routes customers find the most attractive, at convenient times. Easy Jet needs to continually manage schedule quality and fine-tune its network. Which means it will offer customers the opportunity to arrive when they want and when they want. It will allow Easy Jet get increasing market share of flight and have higher load factors than its competitors. Increasing frequency and stability on major routes with launching new the route mix offer more choice to its customers based on market research. For instance, Easy Jet launched flight with daily return flight from several cities in UK to many European cities. As the demand declines through the summer months, it should manage its schedule and move assets to leisure routes in order to maximize its capacities. In addition, unnecessary cost created by overnight stops could be avoided by base management, in order to improve efficiency and maximize revenue. Secondly, it is important to listen to customer and understand their need and then design schedule and service to match. the relative effective way to get close to its customers is to collect all customer data, which provides a fast and intelligent view on trends in customer’s travelling habits. With these customer databases, it allows marketing department tailor marketing emails according to individual customer purchasing patterns and preferences. Moreover, build increasing customer experience to appeal business travelers. Departure time is vital for customer and ensuring customers arrive at their destination on time is a key to delivery of a winning customer proposition. In a recession economic environment, Easy Jet has potential opportunity to increase share of the business travel market due to many corporate tend to low cost air travel company to cut business cost.>

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