Ethical Rights and Responsibilities

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Ethical Rights and Responsibilities

The proper understanding of the employees’ right and responsibility in marketing is important for the success of the organization. According to Hansen et. al. (2011) the duties and responsibilities provide the employees with a privilege and power to perform their duties without any fear of contradiction. First, an employee has the right and responsibility to act within the confinement of the corporate culture when working for his companies. He must bear in mind that he represents a firm and not himself. Therefore, he must conduct himself morally to reflect the culture of the company while undertaking his duties. Secondly, the employees should uphold honesty while giving truthful information to the employer. The information is important for making formidable decisions. Lastly, the employees right and responsibilities to act impartially and should not offer preferential treatment to any client. In fact they should accord all the clients services equally without any discrimination.

In the same manner, the employers have ethical responsibilities to play in supporting their employees. First, the employer has a moral responsibility to protect the safety of the employees. Similarly, they should make viable decisions that promote the safety of the employees. For instance, the moral responsibilities involve goodwill in providing the health benefit, wages, and excellent working conditions (Hansen et. al., 2011). Secondly, the employer must exhibit openness in their relationship with the employees. Marketing requires innovative methods to hand clients. Therefore, the employers should not make the employees feel intimidated when they act within their ethical framework. The openness enables the employees to report the challenges they experience. At the same time, the transparency is vital for the employees to initiate new innovative ideas in marketing.

In some circumstances, a client may face a business dilemma. For instance, a client may offer an employee a bribe to help them in facilitating the processing of their services. In such a situation what will be the ethical responsibility of an employee?  According to the utilitarian perspective, an employee should understand that engaging in immoral acts have dire consequences. For example, the action of the employee collecting a bribe from a client results in a criminal offense which can make one be charged in a court of law. The employee can be charged with the offense of engaging in a fraud while discharging his job requirement. In this case, the employer has the responsibility to hand him over to the legal authority for mischief.

On the same note, the view of the ethical relativism is guided the established cultures of a firm. For example, the employees should understand the circumstances that may lead to the conflict of interest. It is the responsibility of the employees to act in the interest of the company when offering their services. The corporate culture is vital in the dispensation of services to the clients (Hansen et. al., 2011). Therefore, the employees have the moral obligation to engage in ethically accepted decisions and activities.

Corporate working environment entails making ethical decisions when confronted with challenging situations. Clients have different personalities. Sometime an employee may find himself dealing with clients who are intolerably abusive. In the event of such scenario, they should report such incident to the employers.   Similarly, employees may find themselves in a scenario in which there is a conflict of ideology.  In some instances, there may be a conflict of opinion between the employer and employee. In effect, it would be vital for the employee to engage the employer in a discussion in which he can share his views regarding the subject in question.

The previous decisions may subject an employee to the unethical dilemma. As a result, an employee can advance the dilemma to formulate an excuse. For example, an employee may engage a client in a physical confrontation when they get irritated. The business may suffer some irreparable damage. However, the employee can make an excuse given the clients’ intolerance. Again, conflicting perspectives often lead to doubts when handling duties. Employees may fail to make personal decisional measures for the fear going contrary to the employers’ expectation. Consequently, the employees easily apportion any failure to the contrary decision the employer made. Therefore, the ethical decisions reduced the chances of employees engaging in unethical behaviors.

REFERENCES

Hansen, S. D., Dunford, B. B., Boss, A. D., Boss, R. W., & Angermeier, I. (2011). Corporate social responsibility and the benefits of employee trust: A cross-disciplinary perspective. Journal of Business Ethics, 102(1), 29-45.

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