In the 21st century, there are few people who do not have an established social media presence. This is part of your brand. Establishing a brand that is attractive to potential employers is a crucial step in the job search process. Your presence on social media accounts can help or hurt your job search.
Consider your presence on social media, whether personal or professional.
Describe one element of your social media presence that you can use to support the brand you want your potential employers to see. How does this element demonstrate the elements of P.R.I.C.E or some soft skills? Support your response with at least one external resource.
Describe one element of your social media presence that could negatively affect the impression potential employers have of you (your brand). How does this element impair your goal to present yourself as a professional?
Describe two tasks you can perform to strengthen and/or improve your brand using social media. Support your response with at least one external resource.
For each task, describe how completing it would help you in your job search activities.
For each task, discuss any barriers you might anticipate while completing it.
Sample Answer
Social Media and Your Brand
In the 21st century, social media is an essential part of our lives. We use it to connect with friends and family, stay up-to-date on current events, and share our thoughts and ideas. However, social media can also be a powerful tool for professional branding.
If you are looking for a job, it is important to create a social media presence that reflects your professional goals. This means curating a feed that is professional, polished, and relevant to your field. It also means being mindful of the content you share and the way you interact with others online.
One element of my social media presence that I can use to support the brand I want my potential employers to see is my LinkedIn profile. I have taken the time to create a comprehensive and well-written profile that highlights my skills and experience. I have also taken advantage of the platform’s features to connect with people in my field and share relevant content.
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