Approaching all the elements above, will lead to charitable giving. To build and maintain profitable customer relationships, customer relationship management need to be implemented. It is very important to deliver customer value and let the action supporters feel satisfied. By doing this, the action supporters can become Friends and the lifetime value will increase while the income of War Child will rise. Chapter 1.4 Project Definition The following problem statement is defined by the author: What elements/strategy needs to be implemented to gain long-term support from one-off donors of third party actions? In order to investigate the problem statement, the following research questions are formulated: 1. Which groups of the one-off donors of third party are likely to have potential and what is the difference between them? With this research question, the researcher wants to research the different groups that support third party actions. Hereby, the researcher wants to see which group has the most potential to be profitable. With this research question, the researcher wants to investigate the differences in one-off donors of third party actions. To understand the key element to be a profitable group. 2. How to design and implement a new profitable customer journey? With this research question, the researcher analyzes the elements to provide a good customer journey and how to implement it. 3. What kind of strategy needs to be implemented in the company to gain long term support from one-off donors of third party actions? With this research question, the researcher is measuring the customer satisfaction to implement different kind of strategies to gain the most profit out of every project. With this research question, the researcher wants to conclude the research and give advice in what kind of strateg>