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Now you need to sell your product or service. You need to convince prospective lending sources that you can achieve your dreams and build a profitable enterprise.

Prepare an executive summary and a three-page paper, in APA format, selling your business idea to the lending source of your choice. Remember, you need to be both factual and persuasive.

Describe your business.
Explain your expenses.
Specify your financial needs for the first year.
How will you use the lender’s money to create profit and repay the loan?
Use your budget as support for your claims. In your supporting evidence you should include a break-even calculation in dollars to strengthen your repayment plans discussion.

Be sure to format your paper and cite any sources using APA style.

You may use this APA Citation Helper as a guide.
This APA formatting handout will help you set up your essay using APA style.

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