Corporate Social Responsibility

Decision Making

Decision: A leader in corporate social responsibility is the Walt Disney Company.  Walt Disney is one of today’s world’s largest and most well-known companies participating in corporate social responsibility. WDC maintains one of the best moral standards in its tourist attraction to its goods and requires environmental sustainability to be prioritized. WDC focuses mainly on ecological, economic, and worker protection laws, though putting more emphasis on voluntary work, they are actively engaged directly with society. The entity aims to support our clients, staff, and companies by making the company a better place to work through their actions in the field of social responsibility aimed at customers.  At WDC, they aim to strengthen the desirability of the content and products made by the company and strengthen relations with customers and family members all over the globe.

The company’s program sets specific objectives that are measurable and workable.  To ensure that they stay on track, they have attached these targets to their profitability.  One way their CSR increases their productivity by increasing their carbon footprint and emissions is to help the environment.  At the moment, they use their emission performance for 2014 as the standard.  We have achieved this by replacing carbon-fuels with alternatives aimed at improving their existing assets and using sustainable solutions. Compared to their 2014 levels, they have lowered their use of water supply by approximately 10 percent. As of 2018, a solar plant at WDC was opened by the company recognizing that they can do more to reduce their energy costs.  The plant’s capacity is adequate to fuel two of its theme parks in Orlando.

Culture: WDC emphasizes common courtesy with such a business-oriented long term view from its workplace culture and management style. For instance, the business’s client base of products, coaching, and information technology research procedures, and mitigation methods encourage workers to guarantee common courtesy in their activities, particularly when conversing directly with clients. The Walt Disney Company believes in bringing people together for events that have a positive impact on the environment. A significant portion of the population has been motivated by the company to participate via charitable services for the government seats in their neighborhoods (Dion, 2017). This program was attended by representatives from various organizations. Through their CSR activities, the organization has built great places to work for its staff, tourists and other companies. Through the CSR, The Walt Disney Company strives in all its corporate strategies to protect the environment. The corporation has greatly promoted environmental education through television programs, such as Disney nature films which immerse viewers in the natural world. The company is currently pushing for its primary long-term goal of eliminating greenhouse gas and waste emissions.

The company also focuses wherever they can on water resource management. The organization has been able to successfully reduce its net pollution by 40%, which demonstrates that their projects are increasingly fruitful and profitable. The company’s current target is to remove more than 50% of its waste that is produced when the material for printing their movies and films by 2030 (Isabella et al, 2017). All of these efforts were designed to benefit their employees, neighborhoods and other stakeholders. The company acknowledges its workers ‘ commitment to their productivity.  We have developed many different programs to help their workers by recognizing this.  One approach was to coordinate with staff their business strategies.  They promote a healthy lifestyle for their workers both at work and in their private lives.  Essentially, they create a well-balanced work-lifestyle that focuses instead of the company on the workers.

Stakeholders: The team that specializes in CSR connects WDC Parks and Resorts visitors and executive producers with ecosystems and existence, which is amazing for educational purposes, inspiring them to also have a significant environmental effect. The Animal management group works with other zoological facilities in the other theme parks in cooperative breeding programs and provides workshops and educational programs.  These services are excellent at producing magical memories for their visitors, while also making a difference for worldwide sustainability. Disney also supports local economies by contributing significant tax revenue and consuming local goods and services in addition to a charitable donation. Hire, train and support a workforce and their families at Walt Disney. WDC workers are effective residents who demonstrate their treatment for the groups under which they currently live via community participation, volunteering, and social security contributions. The institution promotes its charitable work across its government initiative. The WDC is a trusted brand that fulfills the worldwide wishes of individuals and is a vision to most people. It is highly imperative for WDC to also consider to reduce such content which might harm kids. Halting the production of such films is a difficult task since it will reduce the costs. However, consumers are stakeholders and decisions should also be beneficial to them (Pezet et al, 2017).

Stakeholders must have the following values:

Values

Honesty: The entity aims to display honesty by speaking openly on its activities.
Team: They trust each other, proactively cooperate and create greater value by working together.
Customer Focus: Customers are given the priority by the organization
Enterprising: Business dealings are disciplined, innovative and courageous.
Focused on safety: Security is never compromised.

WDC has dedicated more than $100 million to treatment and work in Children’s Hospitals to cure diseases.  We have also established a control system that supervises their suppliers ‘ working conditions.  This enables them to ensure that any work conditions issues are identified and supply chain-related risks are prevented or mitigated.  We invest heavily in innovative ways of continuing to track working conditions.  The organization is spending millions on projects for volunteering and training.  Across different media outlets and their theme park division, they encourage a strong healthy lifestyle. The business has increased its profitability by creating a strong CSR. The company continues to see its year-over-year improvement in profitability. They announced an increase in sales of 9 percent from 2015 in 2017.

Impact

Community: Walt Disney aims to enhance their brands and goods ‘ appeal and improve their relations to customers and neighbors in the world’s communities. Not just if you have a relationship with customers or colleagues, it is also great for the entity’s profit, but this will attract the best candidates planning to work about your company. Philanthropy is a key objective for WDC that provides reserved seats from a selected organization to the members of a selected part of society in exchange for tax exemptions. This is beneficial for both WDC and the beneficiaries. Funds raised from WDC nature films have been used to plant approximately 500 000 trees in South America endangering the Amazon Forest. Besides, the campaign also protected vast hectares of barrier reef in the Caribbean and revived over 40,000 acres of land on the corridors of the island.

The WDC Fund, developed in the mid-1990s, endorses domestic and international non-profit initiatives that safeguard wild animals, environments, and have a meaningful impact on society. Since its founding, the Disney Worldwide Conservation Fund has continued to support more than $30 million in initiatives in around 100 countries. WDC is often involved in community work in terms of initiatives underneath the entrepreneurial direction of its public governance policy to meet its business obligations. For instance, non-profits are given with resources and components for a variety of uses, trying to uplift individuals and members of the community while generating potential consumers to the entertainment parking lots, tourist destinations, animated films, as well as other items of the business.

In environmental organizations with market trends, as well as their partnership with moral responsibilities and moral accountability, international trade has increased, allowing businesses to meet their commercial norms. This regulatory environment has also forced organizations to fulfill their responsibilities in the societal and environmental impacts of operations, promoting sustainable development practice. One of CSR’s main goals is to ensure that businesses develop their businesses with ethics, which means taking into account their social, economic, and human rights impact. The Walt Disney Company has strongly incorporated social outreach into its business model, as social outreach is an organization’s responsibility for the impact on its societal and environmental decisions and activities. Disney’s way of working is about the outcomes of people, the environment, and increasing profits to sustainable profitability. Disney still displays strong respect for its staff, offering unexpected perks that include amusement park season passes as well as chances to attend movie scripts.

The evaluation of CSR issues will be detrimental to the cities of Orlando, Florida where Disneyland is located. In this gargantuan choreography, however, labor advocates see no beauty since there would be a requirement of changes within the working environment. This would then prompt WDC to attempt to cut costs by retrenching its workers. There would be negative effects of doing so such as retrenchment. Thus the pursuit of acting ethically has drawbacks in the form of less revenue for the entity which will then be transferred to employees. They will, in turn, lose their jobs leaving society with a problem of unemployment. In effect, these people will not be able to pay taxes and afford to house.

WDC’s CSR program is sustainability-based.  Their sustainability program focuses on bringing together people and the environment for a better world.  To support of WDC to meet its environmental objectives, they commit to such a project each year. The alternative way they also achieved this is by greater communication among certain organizations that has common targets for inhabitants.  We seem to think we can easily reach their goals while working together. Previously, the organization committed recyclable plastics.  They set the goal of achieving it by 2030.  As of 2017, about 90 percent of recyclable plastics have been used (Rosen, 2016).  Climate change has also been noted by the organization and its contribution to ensuring its sustainability.  The way they did this is to reduce their energy consumption and pollution.  The company has reduced its energy expenditure by more than $500 million by making this commitment and changing its energy use.

Global Environment: According to the Boston College Centre for Corporate Citizenship and Reputation body, Disney was named a pioneer in corporate service accountability. Walt Disney continues to give the charity a greater focus on natural disasters including Haiti’s earthquakes in 2010. On September 24, 2011, the Jane Goodall Global Leadership Awards and the award of Corporate Social Responsibility are announced (Guix et al, 2018). This award recognizes a company or organization that, through responsible business practices, has taken significant steps to improve our environment. The environment remains at the forefront of what Disney is trying to protect. And that’s something that’s going to help the community for years to come. The objective is to help their customers, workers, and business owners whilst also rendering the business an attractive place to work in the field of customer corporate expectations into their initiatives. In making it so attractive, it draws adult children who still have a little kid in them, as well as customers and employees who want to enjoy and work in a good, clean environment. CSR reveals the values of an organization and how it does business, making it a central element of credibility. It is possible to establish trust and goodwill among stakeholders through the credibility generated by a company’s CSR. The Walt Disney Company has also collaborated with other companies to build communities through CSR. Through encouraging people to create a future they envision, there is a special connection between the American Broadcasting Organisation and WDC. Most of the CSR programs of the WDC include mystical creativity, planet year, week of knowledge for juvenile detention, winter creativity, the period of contribution and teething rings. The entity has a great deal of dedication to the nation’s charitable work and responsible leadership. While encouraging and imaginative stories, the business assists others in taking measures toward a better future. The effect of your company’s global environment is highly imperative since disregarding this would likely lead to the company earning a bad reputation in the industry. A bad reputation is not favorable in the future since some customers might end up boycotting the products related to WDC<. In September 2000, the Board of WDC implemented the $10 million the act of Film Ratings Program initiative for which enabled that guidance was provided with regards to the age ratings for movies. There is a perception that most cartoon movies are not harmful to kids. However, that is not true, since sitcoms such as The Boondocks are meant for adult consumption. Therefore, bringing an awareness enabled parents and guidance to make informed decisions when making choices with regards to content accessible to their children.

Walt Disney’s CSR programs include Wildlife Caregiving Society and the Initiative for preserving nature, the eco-friendly effort to keep the atmosphere clean. Disney was speculated that they should be participating in these projects as they needed to do so. Forced because of Hong Kong’s human rights violations.  These goals will be successful as long as they are well planned and managed. Since there is an evolution in the competitive market, it is becoming increasingly important for companies to incorporate CSR. CSR integrates default differentiation organizations that bring a unique value to the business contributing to sustainable productivity in the long term. Corporate Social Responsibility (CSR) is generally very good for society, the environment, and income, so all companies must do the same without any obstacles.

WDC is organized in such a way that they never seem to miss a step they seem to be always ahead of the competition.  The Walt Disney Corporation has been around for about 100 years and was only through a handful of top-level management. This shows that the company is doing something right and they are handling change very well.  So many things have changed over the years, and I think Disney and everything else has changed right. Through their creative style and keeping ahead of the competition, Disney still reports very optimistic sales even in downtime as we were all in the last recession.  Year after year, even when prices are higher, their income is rising.

The company keeps its staff and workers caught up with all the new technology and what people want to see. In many different aspects, the Walt Disney Company is a very successful entity.  They are known for how they are innovative and how they use technology to keep the consumer interested in all they do.  Failure is not an option for Disney and one of the reasons for this is being a learning organization.  Employees maintain continuous learning to help keep the company pursuing its objectives, and that keeps the consumer satisfied.  Besides the fact that rivalry is very intense, WDC always seems to be ahead of them all.

References

Dion, M. (2017). Corporate citizenship, social responsibility, and sustainability reports as “would-be” narratives. Humanistic Management Journal, 2(1), 83-102.

Guix, M., Bonilla-Priego, M. J., & Font, X. (2018). The process of sustainability reporting in international hotel groups: an analysis of stakeholder inclusiveness, materiality, and responsiveness. Journal of Sustainable Tourism, 26(7), 1063-1084.

Isabella, L. A., Yemen, G., Isabella, L. A., & Yemen, G. (2017). The wonderful world of human resources at Disney. Darden Business Publishing Cases, 1-14.

Pezet, E., & Casalegno, C. (2017). Balancing Under and Over Communication in Sustainability. Symphony. Emerging Issues in Management, (1), 95-110.

Rosen, Z. (2016). Sustainability and the Global Corporation: Role of the CFO.