We can work on Competing through Sustainability

Guideline: use your own independent research to answer the following questions using the PESTEL analysis that we have talked about this semester;
How would you evaluate Paul Polman’s 2010 decision to implement a new marketing strategy based on the Unilever Sustainable Living Plan, What benefits did it offer? What risks and uncertainties did it present? How effective has the implementation of the new marketing strategy been to date? What has it done most effectively? What problems or concerns do you have with the implementation? What actions should the company take now? Which of the three options (double down; Hunker down; Pivot and Refocus) identified at the end of the case would you recommend management take? How would you go about implementing your recommendations? The paper should be 1650 words long

Sample Solution

The life of a celebrity compared to an average person’s life is very different. A rich person lives a more luxuries lifestyle than the average person does. The average person usually only owns a single home where as someone of wealth may own several homes. The normal person is not as fortunate as someone who is rich and can sometimes be envious of what the elite own. The average salary for a middle class family is $60,000 to $85,000 the minimum amount of money you need to live a comfortable lifestyle these days is around $50,000. In order to be considered wealthy it is over a million dollars and with that amount of money you can buy almost anything you want and never have to work again, that is if you are careful with your finances. A rich celebrity on television usually owns a couple of luxurious homes all over the world that’s why we get excited watching them on television and showing all that they own. We, as the viewers, are interested to see what the rich have spent their money on. While we are also jeal>

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