around the world, with an excellent reputation. but, the agency has been going through some rumors approximately their product’s high-quality and what they definitely really worth. This record has the objective to analyze outside and internal elements that would recover the agency’s status and stimulate on the development of a brand new advertising method for Beats with the aid of Dre. factors such as the surroundings test and audit (SWOT, PESTEL, cons Communicating Qualitative Research Analysis umer and competitor’s analysis). 2. Organizational & Product overview Beats via Dre is a North American enterprise that sells top class headphones and audio devices everywhere in the international. It turned into based in 2006 with the aid of the famous rapper and song producer Andre “Dr. Dre” younger and previous Interscope Geffen A&M facts chairman Jimmy Iovine. Beats by means of Dre states that “humans Aren’t hearing all of the tune” (Beats by means of Dre, 2017), so their vision is to make certain customers do. “The corporation’s assignment is to provide a advanced give up-to-cease track revel in – with headphones, gadgets and services – so lovers sense the emotion and hear the song the way artists intended it to sound from the studio”. (enterprise wire, 2013). by the year of 2007, Beats by means of Dre team Communicating Qualitative Research Analysis ed up with Monster Cable and ultimately released its first product a year later (Molina, 2017). After the release of the “Monster Beats by Dr. Dre Studio headphones” in 2008, the business enterprise notoriety has grown exponentially. Its considerable achievement is because of the splendid fusion between an exceptional planning of disclosure and a terrific product. Beats through Dre bet on co-advertising deals with massive names of game and track so that emblem popularity accelerated into what it’s far these days (Inc. mag, 2012). Communicating Qualitative Research Analysis  these days, the business enterprise has distinct products and services. developed to offer a advanced audio exceptional, the on/over ear headphones gift technological innovations, inclusive of noise isolation and wi-fi connection. also together with its technical functions, the product has a elegant design, something essential for client’s approval. The headphones’ rate varies between US$a hundred thirty and US$400 on their legitimate website. The product can also be buy on Apple and retail shops, and through different e-commerce pages. it is a pinnacle tier object with exceptional materials and luxury packaging. As mention before, Beats by using Dre promotes its products normally at some stage in celeb endorsements. massive stars, along with LeBron James and female Gaga, developing a glamourous reputation by way of making use of a Beats by way of Dre headset. The organisation also make commercials via social media, advertisements and net videos. along the manner, Beats by way of Dre has ended its manufacture deals with Monster Cable, has obtained track offerings from MOG and signed offers with HP and Chrysler. The enterprise turned into 50,1% offered through HTC in 2011 and in 2012 was partially rebought with the aid of Dr. Dre and Jimmy Iovine. With all these effects, the biggest one passed off i Communicating Qualitative Research Analysis n July 2014, whilst Apple Inc. purchased the enterprise in a billionaire transaction, renaming the corporation to Beats Electronics (Weber, 2014). The business enterprise remains on pinnacle, with forty six%, in relation to teens plann Communicating Qualitative Research Analysis ing to purchase a Beats with the aid of Dre (Statistic mind, 2017) and main with 49% in terms of greenback sales of the wireless headphone market, while combined with Apple products. (Richter, 2017).>