Read the Walker Smith article and watch the two videos in this weekâs material about Coco-Colaâ marketing strategies. Then respond prompt below:
⢠In what way does Coca-Cola use storytelling in its branding and marketing?
⢠The video narrator says Coca-Cola strives “to associate the brand with a good feeling.” How do they achieve this?
⢠Pick two of Kotler’s “human qualities or attributes” listed in this week’s introduction. Select two Coca-Cola ads and describe how they use these attributes to connect with customers.
Sample Solution
In conclusion there is a vast difference from the initial days of motion picture and the merging of sound, moving image and picture technologies revolutionised the creative and entertainment industries having such an economic impact on economic growth and expansion to a global market. From the talkies of the 1920s to the 1950s sound in stereo, to the 1980s introducing a new digital era, huge advances in film have proved to be extremely successful, but the digital age prompted additional developments in movie sound technology, the three digital sound formats emerging into the cinema market meant greater qualities of digital sound, along with that the growing number of cinemas, has created a culture of quality entertainment, developing economic growth through jobs, production, equipment manufacturing and even theme parks and tourism. The merging of the creative technologies within creative industries is related to the rise of cultural industries, the public want to be entertained and want quality entertainment at a low price. As discussed above, this industry and merge of technologies comprise of all those sectors that provide customer demands for entertainment, edification/production, sound technology, cinematography, visual effects and picture technology. The rise in the demand for the industry is possibly due to increased leisure time and disposable income. According to the Motion Picture Association of America in the 2018 report (Analyses the previous year 2017) with reflection on the film and television industry and economic growth in America: âIn all, film and television supports 400,000 local businesses, with the industry making $49 billion in payments to these enterprises,â the MPAA said. âThe U.S. film and television industry is also a key player in markets around the world, with demand for creative content continuing to grow. The industry registers a positive balance of trade in nearly every country with $16.5 billion in exports worldwideâ>
In conclusion there is a vast difference from the initial days of motion picture and the merging of sound, moving image and picture technologies revolutionised the creative and entertainment industries having such an economic impact on economic growth and expansion to a global market. From the talkies of the 1920s to the 1950s sound in stereo, to the 1980s introducing a new digital era, huge advances in film have proved to be extremely successful, but the digital age prompted additional developments in movie sound technology, the three digital sound formats emerging into the cinema market meant greater qualities of digital sound, along with that the growing number of cinemas, has created a culture of quality entertainment, developing economic growth through jobs, production, equipment manufacturing and even theme parks and tourism. The merging of the creative technologies within creative industries is related to the rise of cultural industries, the public want to be entertained and want quality entertainment at a low price. As discussed above, this industry and merge of technologies comprise of all those sectors that provide customer demands for entertainment, edification/production, sound technology, cinematography, visual effects and picture technology. The rise in the demand for the industry is possibly due to increased leisure time and disposable income. According to the Motion Picture Association of America in the 2018 report (Analyses the previous year 2017) with reflection on the film and television industry and economic growth in America: âIn all, film and television supports 400,000 local businesses, with the industry making $49 billion in payments to these enterprises,â the MPAA said. âThe U.S. film and television industry is also a key player in markets around the world, with demand for creative content continuing to grow. The industry registers a positive balance of trade in nearly every country with $16.5 billion in exports worldwideâ>
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