Entrepreneurship starts with an idea. This idea, in turn, should be demonstrable and feasibly executory through the Business Plan. As a tool, the Business Plan is used to start, run, and grow the venture that undergoes refinement overtime. Its importance is two-fold: Firstly, to obtain funding and, secondly, to set out what you seek to achieve and how to achieve it. It is for these reasons that as MBA students, the module has been tailored fit for your deep and extensive awareness of what entrepreneurship is all about.

This examination will gauge what you have gained from the module. You are expected to develop a well-thought-out START UP BUSINESS PLAN with the given structure. The indicative page extent should NOT be more than 15 pages.

1. Executive Summary- Not an introduction, but a summary highlighting the nature of the product/service, distinctive capabilities, value proposition, competitive advantage, etc.
2. Business Details- Covers information such as business name, address, description of product/service, mission and vision.
3. Industry and market Analysis- background information on the industry, competitor analysis including strengths and weaknesses, and market segments. Mention an academic model here like PESTEL or Porter’s 5 forces.
4. Customer and Value Proposition- Articulate your unique selling proposition and highlight differential advantage over competitors.
5. Marketing Strategy- Proposal for the achievement of sales target and attracting customers, marketing mix, sales tactic, brand development, price, promotion, PR, and advertising.
6. Management team/Key Structure- Outline the people involve in the business, key people involve including functions and background, organizational structure/chart.
7. Resource- Do you have facilities, machines, equipment?
8. Financing and financial projections- Highlight the finance you need to launch the business. Statement and forecast. Risks and security.
9. Risks, Critical Success and Strategic Options- What are the risks and how can they be mitigated?
10. Key Milestones-

Additional Information

To keep your report organized there is a certain format to follow;

1. Title
2. Summary
3. Introduction
4. Body
5. Discussion
6. Conclusion
7. Recommendations
8. References
9. Appendices

Assessment Regulations
• Your student number must appear on all pages.
• Pages must be numbered.
• Work should be submitted to the correct location on Moodle. Email attachments are not acceptable.
• You are required to add the following declaration: “I ………… [name] declare that I am the sole author of this assignment and the work is a result of my own investigations, except where otherwise stated. All references have been duly cited”.
• Your attention is drawn to the University policy on cheating and plagiarism. Penalties will be applied where a student is found guilty of academic misconduct, including termination of programme.
• You are required to keep to the word limit set for an assessment and to note that you may be subject to penalty if you exceed that limit. You are required to provide an accurate word count on the cover sheet for each piece of work you submit.
• For late or non-submission of work by the published deadline or an approved extended deadline, a mark of 0NS will be recorded. Where a re-assessment opportunity exists, a student will normally be permitted only one attempt to be re-assessed for a capped mark.
• An extension to the published deadline of up to one week for the submission of a piece of assessed work may be granted to an individual student if they meet the eligibility criteria of the university extensions policy
• The assignment should be word processed.

Sample Solution