BUSI 690 Business Analyst Exercise

BUSI 690 Business Analyst Exercise

Business Analyst Exercise

The objective of this exercise is to develop a workflow diagram and corresponding narrative for a Sales Proposal Development Workflow using the following information:1. your business is Jolly insurance, a health insurance company that provides health insurance to small and large employers.2. Your products include medical, drug and dental insurance with various options for each type of product.3. Your client is Pink Construction a large business with 500 employees that has purchased insurance with your company for the past five years and wants tore new its insurance coverage for the upcoming fiscal year.4. The following are inputs to the Sales Proposal Development Workflow:a. An Account Profile has been developed by the Jolly insurance sales rep who manages the Pink Construction account. The Account Profile provides a summary of Pink Construction demographics, key decision makers, company objectives, requirements and needs.b. The Pink Construction Revenue and Cost Data for the prior three years are provided by the Underwriting department of Jolly insurance.c. A Market and Competitive Analysis of the health insurance industry and trends within Arizona is provided by the Jolly insurance Marketing department.5. The main output of the Sales Proposal Development Workflow is the Sales Proposal.6. The major processes and (responsible areas) of the Sales Proposal Development Workflow are listed below in no particular order or sequence of execution:a.Present Sales Proposal to Client (Account Management Team)b.Determine Pricing Objectives (Account Management Team) which define the price points and options available to meet both the client’s andJolly Insurance’s financial objectivesc.Develop Overall Proposal Strategy (Account Management Team)which identifies the available product and pricing alternatives that meet the client’s and Jolly Insurance’s needs given the market and competitive trendsd.Prepare for Client Presentation (Account Management Team)e.Develop Proposal Narrative (Sales Rep) which contains an executive summary, a description of products and options being offered, howthe offering meets the client’s needs, and how Jolly Insurance is the best choice for the clientf.Assemble and Review Proposal (Sales Rep)g.Confirm Products and Options with Client (Sales Rep), which is adiscussion of products and recommendations with the client to confirm theirpreferences and changes before a proposal is developed.h.Develop Pricing Worksheet (Underwriting) which contains the prices that the client will be changed for the products and options that theyselect for the upcoming year.Exercise:1. Develop a workflow diagram of the inputs, processes and outputs describedabove2. Write a brief narrative explaining your thought process in determining theworkflow process you created.3. Indicate any questions you would ask to better understand the process thatwould allow you to identify ways in which it could be improved.

 

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BUSI 690  Business Analyst Exercise

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