The shift from modernism to p Branding Reflection ostmodernism is particularly applicable to town planning as town planning have been one of the main sites where the move from modern to postmodernism has most clearly occurred. Both postmodernism as an epoch and philosophical movement have direct relevance to planning. Such as how it has become common to characterise land-use planning as modern or part of the project of modernity (Sandercock, 1998) and similarly to characterise the period within which planning now finds itself and operates as postmodern. Furthermore, postmodern thinkers especially Sandercock argued the modernism is anti-demo Branding Reflection cratic, race and gender-blind and culturally homogeneous (Sandercock, 1998). In order to tackle this, she identifies 5 principles that are important for planning to work in order to achieve a more plural and diverse society. In the postmodern era, structural change in the economy from mass production for a mass society to flexible production for a fragmented society brought about a new interest in the built environment. Planners need to recognize the social aspects, not just in the practice itself but our perception of the world as a whole. The value of postmodernism lies in its eva Branding Reflection luation of issues such as power and dominance that goes with any kind of planning. Comparison between Marxism and Postmodernism Marxism and postmodernism are more or less incompatible. Postmodernism as a philosophical movement is generally a reaction to the complications of marxism and institution of marxist philosophy which had  Branding Reflection a stranglehold on French intellectual culture up until 1968. One of the contending ideologies within postmodernism is Marxism as it is somewhat similar to modernism because of its association with the rise of capitalism. With perverse irony, given postmodern conflict to it, the cla>