Which generic strategy is Beyond Meat following? What are examples to support your answer?
BM is following differentiation business strategy.
Here are some examples you may follow: 1.Product formula 2.Meatless product that uses only plant based protein
You may also add extra examples.
Sample Solution
gative bacteria and therefore more biochemical tests needed to be carried out in order to narrow the possibilities down. The Gram negative bacterium was first analyzed by conducting an oxidase test. This was done by using a plastic inoculating loop to place a sample of the bacteria on an oxidase strip. If the strip turned into a purple color, this would indicate an oxidase positive bacteria. If the strip did not change color, this would indicate an absence of cytochrome c oxidase in the bacteria. Following this test, a gelatin hydrolysis test was carried out to test for the presence of the gelatinase exoenzyme. A gelatinase tube was inoculated with a sample of the bacteria using a sterilized inoculating needle. The tube was then incubated at 37 degrees Celsius for one week before being placed in the refrigerator for approximately 30 minutes. After this process, if the gelatin was liquid, the bacteria contained the gelatinase exoenzyme and was able to hydrolyze, or break down, the gelatin. If the gelatin was solid, the bacterium was gelatinase negative. At this point in the identification process, the identity of the Gram negative unknown was able to be determined using the dichotomous key. Motility, indole, and urease tests were carried out for further confirmation. The SIM deep for the motility test and urea slant agar for the urease test were inoculated simultaneously. For the motility test, an SIM deep was inoculated with the bacteria by stabbing a sample of the bacteria to the bottom of the tube using an inoculating needle. After incubation at 37 degrees Celsius for 1-2 days, cloudiness observed around the stab would indicate motile bacteria, while a clean stab with no cloudiness would mean the bacterium was immotile. For the urease test, a urea agar slant was inoculated with bacteria using an inoculating loop by first streaking the loop along the surface of the slant and then stabbing the loop to the bottom of the urea agar slant tube. After incubation at 37 degrees Celsius for 2 days, the slant was refrigerated and then observe>
gative bacteria and therefore more biochemical tests needed to be carried out in order to narrow the possibilities down. The Gram negative bacterium was first analyzed by conducting an oxidase test. This was done by using a plastic inoculating loop to place a sample of the bacteria on an oxidase strip. If the strip turned into a purple color, this would indicate an oxidase positive bacteria. If the strip did not change color, this would indicate an absence of cytochrome c oxidase in the bacteria. Following this test, a gelatin hydrolysis test was carried out to test for the presence of the gelatinase exoenzyme. A gelatinase tube was inoculated with a sample of the bacteria using a sterilized inoculating needle. The tube was then incubated at 37 degrees Celsius for one week before being placed in the refrigerator for approximately 30 minutes. After this process, if the gelatin was liquid, the bacteria contained the gelatinase exoenzyme and was able to hydrolyze, or break down, the gelatin. If the gelatin was solid, the bacterium was gelatinase negative. At this point in the identification process, the identity of the Gram negative unknown was able to be determined using the dichotomous key. Motility, indole, and urease tests were carried out for further confirmation. The SIM deep for the motility test and urea slant agar for the urease test were inoculated simultaneously. For the motility test, an SIM deep was inoculated with the bacteria by stabbing a sample of the bacteria to the bottom of the tube using an inoculating needle. After incubation at 37 degrees Celsius for 1-2 days, cloudiness observed around the stab would indicate motile bacteria, while a clean stab with no cloudiness would mean the bacterium was immotile. For the urease test, a urea agar slant was inoculated with bacteria using an inoculating loop by first streaking the loop along the surface of the slant and then stabbing the loop to the bottom of the urea agar slant tube. After incubation at 37 degrees Celsius for 2 days, the slant was refrigerated and then observe>
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