Implementing sustainability measures is a complex task involving  management of supply chain risk factors such as scarce resources, social  and labor problems, and subcontractor oversight. Despite the known  potential to improve productivity and cost structures many companies are  finding it difficult to successfully implement sustainable measures.

As stated on each of their Web sites, Southwest Airlines and American  Airlines purport to be engaged in sustainable best practices and  innovation. Review each company’s official standpoint on sustainability  and environmental reports at the following:

Using the Argosy University online library resources and the Internet research the two airlines.

Compare and contrast the business practices of the two organizations  and the value they place on sustainability. Cover the following in your  comparative analysis:

Examine the sustainability best practices that the organizations are  engaged in or are planning to adopt and their perceived meaning to the  organizations.
Describe the innovation types and processes the organizations have formulated or are formulating.
Provide a hypothesis on the reasons why the innovation types might  have been the focus. Explain whether or not you believe they have been  successful in their sustainability endeavors.

By the due date assigned, post your response to the Discussion Area. Through the end of the module, review and comment on at least two peers’ responses.

Write your initial response in 300–500 words. Your response should be  thorough and address all components of the discussion question in  detail, include citations of all sources, where needed, according to the  APA Style, and demonstrate accurate spelling, grammar, and punctuation
Do the following when responding to your peers:

Read your peers’ answers.
Provide substantive comments by

contributing new, relevant information from course readings, Web sites, or other sources;
building on the remarks or questions of others; or
sharing practical examples of key concepts from your professional or personal experiences

Respond to feedback on your posting and provide feedback to other students on their ideas.
Make sure your writing

is clear, concise, and organized;
demonstrates ethical scholarship in accurate representation and attribution of sources; and
displays accurate spelling, grammar, and punctuation.

Please be mindful of the Grading rubics below:

Grading Criteria

Grading Criteria  Maximum Points    Quality of initial posting, including fulfillment of assignment instructions  16    Quality of responses to classmates  12    Frequency of responses to classmates  4    Reference to supporting readings and other materials  4    Language and grammar  4    Total:  40