Read: https://sproutsocial.com/insights/brand-voice/
and Brand Tone of Voice by Judy Delin answer the questions.
What 2 -4 adjectives would you use to describe M&Ms’ brand voice? Is it mischievous? Empowering?
Whimsical? Lackluster? Self-Absorbed? Explain your analysis and provide examples. Then, if you were to
brand another, competing organization, what 2 – 4 adjectives would you use to guide a brand voice that
differentiates yourself from your competitor, yet still appeals to your target audience?
You can make up the new brand (not the existing one). This is about looking at an organization and describing
its brand voice. Then imagining how you would differentiate a new competing brand in a way that resonates
with the same target audience.
For example, if you were to give a voice to a new digital tablet, what would it sound like to compete with iPad?
Sample Solution
ter on, one of the most known methods will be discussed in a detailed way. The facial recognition methods that can be used, all have a different approach. Some are more frequently used for facial recognition algorithms than others. The use of a method also depends on the needed applications. For instance, surveillance applications may best be served by capturing face images by means of a video camera while image database investigations may require static intensity images taken by a standard camera. Some other applications, such as access to top security domains, may even necessitate the forgoing of the nonintrusive quality of face recognition by requiring the user to stand in front of a 3D scanner or an infrared sensor[15]. Consequently, there can be concluded that there can be made a division of three groups of face recognition techniques, depending on the wanted type of data results, i.e. methods that compare images, methods that look at data from video cameras and methods that deal with other sensory data, like 3D pictures or infrared imagery. All of them can be used in different ways, to prevent crime from happening or recurring. ii. How do these technologies work? As listed above, there exists a long list of methods and algorithms that can be used for facial recognition. Four of them are used frequently and are most known in the literature, i.e. Eigenface Method, Correlation Method, Fisherface Method and the Linear Subspaces Method. But how do these facial recognition work? Because of word limitations, only one of those four facial recognition techniques, i.e The Eigenface Method, will be discussed. Hopefully this will give an general idea of how facial recognition works and can be used. One of the major difficulties of facial recognition, is that you have to cope with the fact that a personâs appearance may change, such that the two images that are being compared differentiate too much from each other. Also environmental changes in pictures, like lightning, have to be taken into account, in order to have successful facial recognition. Thus from a picture of a face, as well as from a live face, some yet more abstract visual representation must be established which can mediate recognition despite the fact that in real life the same face will hardl>
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ter on, one of the most known methods will be discussed in a detailed way. The facial recognition methods that can be used, all have a different approach. Some are more frequently used for facial recognition algorithms than others. The use of a method also depends on the needed applications. For instance, surveillance applications may best be served by capturing face images by means of a video camera while image database investigations may require static intensity images taken by a standard camera. Some other applications, such as access to top security domains, may even necessitate the forgoing of the nonintrusive quality of face recognition by requiring the user to stand in front of a 3D scanner or an infrared sensor[15]. Consequently, there can be concluded that there can be made a division of three groups of face recognition techniques, depending on the wanted type of data results, i.e. methods that compare images, methods that look at data from video cameras and methods that deal with other sensory data, like 3D pictures or infrared imagery. All of them can be used in different ways, to prevent crime from happening or recurring. ii. How do these technologies work? As listed above, there exists a long list of methods and algorithms that can be used for facial recognition. Four of them are used frequently and are most known in the literature, i.e. Eigenface Method, Correlation Method, Fisherface Method and the Linear Subspaces Method. But how do these facial recognition work? Because of word limitations, only one of those four facial recognition techniques, i.e The Eigenface Method, will be discussed. Hopefully this will give an general idea of how facial recognition works and can be used. One of the major difficulties of facial recognition, is that you have to cope with the fact that a personâs appearance may change, such that the two images that are being compared differentiate too much from each other. Also environmental changes in pictures, like lightning, have to be taken into account, in order to have successful facial recognition. Thus from a picture of a face, as well as from a live face, some yet more abstract visual representation must be established which can mediate recognition despite the fact that in real life the same face will hardl>
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