Successful businesses regularly analyze their processes to ensure theyâre operating as efficiently as possible and maintaining their competitive advantages. Although you can assess a company in many ways, a common technique is the SWOT analysis. In this assignment, you will practice using a SWOT analysis to better understand the factors involved in making business decisions that promote sustainable competitive advantage.
- Select and research a company from the 2019 Fortune 500 list that demonstrates a sustainable competitive advantage in the marketplace.
- Evaluate the selected companyâs sustainable competitive advantage using the SWOT analysis technique.
Write a modified SWOT analysis that includes the following:
An introduction with a detailed description of the company
A SWOT analysis diagram that includes strengths, weaknesses, opportunities, and threats
An evaluation of how specific internal factors (strengths and/or weaknesses) support and/or promote a competitive advantage; examples may include:
Financial, physical, or human resources
Access to natural resources, trademarks, patents, or copyrights
Current processes (employee programs or software systems)
An evaluation of how specific external factors (opportunities and/or threats) support and/or promote a competitive advantage; examples may include:
Market trends (new products or technology advancements)
Economic trends (local and/or global)
Regulations (political, environmental, or economic)
Conclusion with an evaluation of how the company has retained its competitive advantage
The company I have chosen to analyze is Apple Inc., a multinational technology company that specializes in consumer electronics, computer software, and online services. Apple is one of the Big Five American information technology companies, along with Amazon, Google, Microsoft, and Facebook.
- Strong brand recognition and brand loyalty
- Innovative products and services
- Strong financial position
- Global reach
- Highly skilled workforce
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