A balanced scorecard offers a complete overview that combines various perspectives, such as financial, customer, internal process, and learning and growth. It ensures a holistic view of strategic objectives. The balanced scorecard helps clear communication. It also helps the alignment of goals across all organizational levels. It fosters unity and collective focus. It allows organizations to establish specific performance measures and key performance indicators (KPIs). These allow organizations to effectively track progress toward strategic goals. The balanced scorecard provides a structured approach to monitoring and evaluating performance. It promotes accountability and transparency. Taking advantage of its structure allows organizations to make well-informed decisions. It also equips them to strategically adapt to achieve success in the global marketplace.
answer the following questions:
Develop a balanced scorecard that gives a complete view of an organization’s strategy.
What role does organizational communication play in implementing global strategies?
What are some performance measures and KPIs that could be used to track an organization’s progress toward its strategic goals?
What are the benefits of using the balanced scorecard in multinational corporations?

Sample Answer
. Develop a Balanced Scorecard That Gives a Complete View of an Organization’s Strategy.
For this example, let’s consider a hypothetical multinational technology company, “GlobalTech,” aiming for sustainable growth and market leadership.
GlobalTech Balanced Scorecard:
Perspective | Objectives | Measures/KPIs | Targets | Initiatives |
---|---|---|---|---|
Financial | Increase revenue growth in emerging markets. Improve profitability | Revenue growth in emerging markets. Operating profit margin. Return on invested capital (ROIC). | 15% revenue growth. 12% profit margin. 10% ROIC. | Expand sales channels. Optimize supply chain. Implement cost reduction programs. |
Customer | Enhance customer satisfaction in all regions. Increase market share in key segments. | Customer satisfaction scores (CSAT). Net promoter score (NPS). Market share in target segments. Customer retention rate. | 90% CSAT. 70 NPS. 25% market share. 95% retention. | Improve customer support. Develop localized marketing campaigns. Implement customer loyalty programs. |
Internal Processes | Streamline global supply chain. Enhance product development efficiency. Improve operational efficiency. | Order fulfillment cycle time. Product development cycle time. Operational cost reduction. Defect rates. | 20% reduction in cycle time. 15% reduction in development time. 10% cost reduction. 1% def |
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