50 Business multiple choice questions

 

1. At a pizza shop, mozzarella cheese would be an example of a(n)

__________ item.

a. capital

b. specialty

c. expense

d. convenience

e. production

Q2. Milk and newspapers would be classified as ___________ goods.

a. convenience

b. shopping

c. specialty

d. novelty

e. pick-up

Q3. Because of lack of space and customer demand, ______ of all new

products will fail.

a. 10 percent

b. 40 percent

c. 60 percent

d. 80 percent

e. 90 percent

Q4. Virtual reality games are in the ________ stage of the product

life cycle.

a. decline

b. maturity

c. development

d. introduction

e. growth

Q5. ‘Sears Good’, ‘Sears Better’, and ‘Sears Best’ is an example of

a. price fixing.

b. price discounting.

c. psychological pricing.

d. market pricing.

e. price lining.

Q6. Which of the following is an example of a private brand?

a. Craftsman Tools

b. Prudential

c. Noxzema

d. Ferrari

e. American Airlines

Q7. When purchasing __________ goods, consumers will often compare

brands and evaluate alternatives in terms of style, performance,

color, and price.

a. convenience

b. shopping

c. specialty

d. novelty

e. pick-up

Q8. Which age group is the most lucrative market in terms of

advertising revenue?

a. 10 years of age and under

b. 11 to 17 years of age

c. 18 to 49 years of age

d. 40 to 59 years of age

e. over 60 years of age

Q9. Sears’ Craftsman tools and Kenmore appliances are examples of

_________ brands.

a. international

b. national

c. public

d. licensed

e. private

Q10. At any given time, the average supermarket carries a total of how

many different items?

a. 5,000 to 10,000

b. 15,000 to 20,000

c. 20,000 to 25,000

d. 30,000 to 45,000

e. 50,000 to 60,000

Q11. A(n) __________ is a limited-function merchant wholesaler that

receives customer orders, negotiates with producers, takes title to

goods, and arranges shipment to customers.

a. catalog showroom

b. merchant shipper

c. drop shipper

d. rack jobber

e. agent

Q12. In _________, the telephone is used to sell directly to

consumers.

a. direct selling

b. video marketing

c. electronic shopping

d. telemarketing

e. mail ordering

Q13. Approximately ______ percent of all merchant wholesalers are

full-service.

a. 90

b. 80

c. 70

d. 60

e. 50

Q14. There are over _______ million retail establishments in the U.S.

a. 10.0

b. 7.5

c. 5.0

d. 2.5

e. 1.6

Q15. The type of nonstore marketing used by Tupperware, Amway, and

Avon is

a. direct selling.

b. video marketing.

c. electronic shopping.

d. telemarketing.

e. mail order.

Q16. ____________ distribution is the network of channel members

involved in the flow of manufactured goods to business customers.

a. Retail

b. Wholesale

c. Value

d. Industrial

e. Intermediary

Q17. _____________ use a technique called piggyback to reduce their

costs.

a. Railroads

b. Planes

c. Pipelines

d. Water carriers

e. Trucks

Q18. A distribution channel is

a. an intermediary who sells products to other businesses for

resale to final consumers.

b. an individual or firm that helps to distribute a product.

c. a network of independent companies through which a product

passes from producer to end-user.

d. the combination of distribution channels by which a firm gets

its products to end-users.

e. an intermediary who sells products directly to consumers.

Q19. __________ are used primarily to carry heavy, bulky items like

cars, steel, and coal. They also have the highest risk of loss or

damage.

a. Railroads

b. Planes

c. Pipelines

d. Water carriers

e. Trucks

Q20. ___________ is a distribution channel consisting of self-employed

distributors who receive commissions for selling products to customers

and for recruiting new distributors.

a. Direct selling

b. Telemarketing

c. Electronic distribution

d. Multi-level marketing

e. Interactive marketing

Q21. ___________ advertising is relatively inexpensive, faces little

competition for customer’s attention, and is subject to high repeat

exposure.

a. Magazine

b. Television

c. Radio

d. Direct mail

e. Outdoor

Q22. Using telephone solicitations to perform the personal selling

process is

a. telecommuting.

b. telecommunications.

c. televangelism.

d. telemarketing.

e. telesurveying.

Q23. Typically, as payment for its services, an ad agency receives

_______ of the media purchase cost.

a. 5 percent

b. 10 percent

c. 15 percent

d. 20 percent

e. 25 percent

Q24. ___________ is paid, nonpersonal communication used by an

identified sponsor to inform an audience about a product.

a. Promotion

b. Public relations

c. Media

d. Broadcasting

e. Advertising

Q25. __________ are the specific communication devices for carrying a

seller’s message to potential customers.

a. Advertising vehicles

b. Advertising media

c. Communications vehicles

d. Promotional methods

e. Promotional media

Q26. In selling high-priced consumer products such as homes and cars,

_______ is needed.

a. order processing

b. sales promotions

c. creative selling

d. missionary selling

e. public relations

Q27. Direct mail account for approximately _______ of all advertising

outlays.

a. 5 percent

b. 10 percent

c. 15 percent

d. 18 percent

e. 25 percent

Q28. Which of the following make it easier for customers to find a

product and eliminate competitors’ products from consideration?

a. contests

b. POP displays

c. coupon

d. premiums

e. trade shows

Q29. Personal selling is the most effective promotional tool during

the ____________ stage of the consumer buying process.

a. purchase decision

b. information seeking

c. problem recognition

d. post purchase evaluation

e. evaluation of alternatives

Q30. The advertising strategy that seeks to influence consumers to buy

the company’s products by stacking up its product against the

competing products is _______ advertising.

a. push

b. persuasive

c. comparative

d. pull

e. reminder

Q31. GE produces refrigerators through a(n) _________ process.

a. analytic

b. assembly

c. chemical

d. synthetic

e. fabrication

Q32. The acronym PERT refers to

a. Program Evaluation and Review Technique.

b. Project Evaluation Reassignment Technique.

c. Program Element Referral Technique.

d. Product Evaluation Review Technique.

e. Product Element Referral Technique.

Q33. When a company turns out Christmas ornaments so they are

available in the stores for November is creating

a. time utility.

b. form utility.

c. ownership utility.

d. price utility.

e. place utility.

Q34. In the process of assembling a new car as it moves down the

assembly line, General Motors has created

a. time utility.

b. form utility.

c. ownership utility.

d. price utility.

e. place utility.

Q35. A(n) ___________ is a product layout in which a product moves

step-by-step through a plant on conveyer belts or other equipment

until completed.

a. process

b. customer

c. assembly line

d. cellular

e. fixed-position

Q36. Domino’s original strategy of delivering pizzas in ’30 minutes or

it’s free’ created a competitive advantage based on

a. time utility.

b. form utility.

c. ownership utility.

d. price utility.

e. place utility.

Q37. The JC Penney warehouse does capacity planning for _________

demand.

a. peak

b. slightly more than average

c. average

d. slightly less than average

e. minimum

Q38. When producing goods, most firms plan to be able to produce

________ normal demand.

a. substantially more than

b. slightly more than

c. approximately the

d. slightly less than

e. substantially less than

Q39. Services are __________ and cannot be touched, tasted, smelled,

or seen.

a. customized

b. intangible

c. leveraged

d. flexible

e. unstorable

Q40. A mail processing facility at UPS will likely use a _________

layout.

a. process

b. customer

c. product

d. cellular

e. fixed-position

Q41. The sum of all activities involved in getting quality products

into the marketplace is called

a. quality control.

b. quality reliability.

c. quality circles.

d. total quality management.

e. performance quality.

Q42. The _________ program certifies improvements in environmental

performance.

a. ISO 9000

b. ISO 14000

c. QC 2000

d. TQM 2001

e. IQS 8000

Q43. The consistency of product quality from one finished product to

the next is

a. quality control.

b. quality reliability.

c. quality circles.

d. total quality management.

e. performance quality.

Q44. AAR-500 has adopted the __________ standard for airport security.

a. ISO 9000

b. ROQ

c. QC 2000

d. TQM 2001

e. IQS 8000

Q45. Dell Computers uses _________ to improve performance by sharing

information.

a. distribution chain management

b. supply chain management

c. service channel analysis

d. supply network exchanges

e. value chain decentralization

Q46. When evaluating service quality, customers look for assurance.

Assurance can be described as

a. maintaining a pleasing appearance among personnel, and in

materials and facilities.

b. willing to help customers promptly.

c. performing the service as promised, both accurately and on

time.

d. maintaining knowledgeable and courteous employees who will earn

the confidence of customers.

e. providing caring, individualized attention.

Q47. Receiving and storing materials, billing patients for medical

treatment, filing insurance claims for auto accidents, and inspecting

property for termites are examples of

a. functions.

b. paybacks.

c. techniques.

d. processes.

e. requests.

Q48. When evaluating service quality, customers look for tangibles.

Tangibles can be described as

a. maintaining a pleasing appearance among personnel, and in

materials and facilities.

b. willing to help customers promptly.

c. performing the service as promised, both accurately and on

time.

d. maintaining knowledgeable and courteous employees who will earn

the confidence of customers.

e. providing caring, individualized attention.

Q49. The process of analyzing and applying the best practices of other

companies with whom they do not directly compete to their own

operations is called

a. competitive product analysis.

b. benchmarking.

c. quality/cost studies.

d. performance quality analysis.

e. quality reliability analysis.

Q50. ISO 14000 is

a. the concept that all employees are valuable contributors to a

firm’s business, and should be entrusted with decisions regarding

their work.

b. the redesigning of business processes to improve performance,

quality, and productivity.

c. a program certifying that a factory, laboratory, or office has

met the quality management standards of the International Organization

for Standardization.

d. the principle of looking at the supply chain as a whole in

order to improve the overall flow through the system.

e. a certification program attesting to the fact that a factory,

laboratory, or office has improved environmental performance

 

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