1. Ch. 16 Integrated Marketing Communications” [12:41]: https://www.youtube.com/watch?v=aXw9O1ySQLo
2. “What is Integrated Marketing?” [8:22]: https://www.youtube.com/watch?v=SsIvoJJ9njs&index=2&list=PLC3D14DDCB294347E
3. Integrated Marketing Communication (IMC) Lecture by Ms. Surbhi Mathur” : https://www.youtube.com/watch?v=-WXxxR-Ry3E&list=PLpuVnBP5V7v73cl2RmNb_MLKnY10g7zxj&index=2
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