University of Gloucesterhire

MODULE TITLE: – INTEGRATED CASE STUDY ANALYSIS

PROGRAMME:  BABS606
SEMESTER: Semester Six
ACADEMIC YEAR PERIOD: August to November 2015

LECTURER SETTING ASSESSMENT: – Dr Agnes Taylor / Dr Rajendra Kumar
DATE ASSESSMENT SET AND LOADED ON TO STUDENT PORTAL:-
DATE ASSESSMENT TO BE COMPLETED AND SUBMITTED:-
20th June 2015
SUBMISSION METHOD/MODE:-
Online via turnitin, in person
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Assessment Type:REPORT
One individual assignment ( case study analysis) is worth 100%
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Indicative Assessment Requirements for the Module;-
One individual assignment ( case study analysis) (of 4000 words )
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Assignment Question
Students will have to analyse the case study given to them and prepare a business report for 4000 words. Students are required to undertake the tasks given below.
Contents    TASKS
Introduction     Explain the statement of the problem, research questions and aims and objectives    400 words
Case brief    Situation   and issues faced by the firm to be addressed precisely
400 words
Problems & Plan of Analysis    Students to use the planning models/ concepts/ tools to analyse the firm given.    1000 words
Analysis & Findings    Findings from the analysis (using the models/ concepts/  tools)    1000 words
Proposed solution to problem    Solutions to the problem and issues. Recommendations and students to come out with a business plan.    1000 words

Structure of the Integrated Case Study report
Contents        Word count
Executive Summary    (background, brief statement of the problem, aims of the analysis,  approach adopted for analysis, findings)
200 words
Acknowledgement
Chapter
1    Introduction to the case study     Statement of the problem
Research aims and objectives
Structure of the rest of the report    400 words
2    Case brief    Is the situation describedandbackground of the study define the problem/issues to be addressed precisely and relevantly?
400 words
3    Problem statement, plan of analysis    Statement of the problems in the case
Relevant literature review-Identify resources/ techniques helpful for analyzing the case study.
(the concepts, theories, models, research relevant to the case)
Proposed plan of analysis
Sources of data

1,000 words
4    Analysis & Findings    An assessment of the current position:  follows
(derived from the concepts, theories, models referred and discussed in  chapter3)    1,000 words
5    Proposed solution to problem    Integrated assessment of the analysis –  generate ideas or alternative solutions
Choose a “best fit” solution from the options

Recommendations
Decide on an action plan of
Limitations of the study, scope for further research    1000 words
References
Appendices    This section will contain all the documentation, data ,financial reports etc used in the case analysis
Total        4000 words

Notes:  References are expected in chapter 3-4 which have an academic content.
Layout: 4 cm left margin, 3cm-top, bottom and right margin; 1.5 line spacing; Times New Roman size 12;
This approximates to about  250-300 wds/page:  page limit chapters 1-6; 40-45 pages

Marking guideline
BA:  INTEGRATED CASE STUDY ANALYSIS assessment Form
Academic Year:
Student Name:
Date of Submission:
ICS title:
Chap        Marks
1
Statement of the problem
Research aims and objectives
Structure of the rest of the report    15
2    Case brief: Description of the situation
Is the situation describedandBackground of the study define the problem/issues to be addressed precisely and relevantly?
15
3     Problem statement and plan of analysis
Statement of the problems in the case
Relevant literature review-Identify resources/ techniques helpful for analyzing the case study.
(the concepts, theories, models, research relevant to the case)
Proposed plan of analysis
Sources of data
10
4    Analysis and findings
An assessment of the current position:  follows
(derived from the concepts, theories, models referred and discussed in  chapter3)    25
5    Proposed solution to problem
Integrated assessment of the analysis –  generate ideas or alternative solutions
Choose a “best fit” solution from the options

Recommendations
Decide on an action plan of
Limitations of the study, scope for further research    20

Good clear writing, adequate appendices, reference list, Overall  Presentation              15
Total     100
Learning Outcomes:
Upon successful completion of this module students will be able to:
•    Define the problem/issues to be addressed precisely
•    Identify resources/techniques helpful to opening up the case study
•    Enhance their critical assessment
•    Enhance their explicit knowledge through a critical review of the literatures
•    Generate ideas or alternative solutions
•    Choose a “best fit” solution from the options
•    Decide on an action plan
•    Outline how to implement it consider what might go wrong and how to monitor the success of the action plan