Develop a proposal for a new product or service offering
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Prepare a plan to bring the product to the market.
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The main task is to analyse the market potential of the invention.
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Each group will be responsible for preparing:
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A  case report;
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A maximum seven-minute presentation for the last sessions.
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You are encouraged to use personal contacts, newspaper articles, websites, academic papers, trade press, etc. to develop your cases.

New product or service innovation to the UAE
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It can already be available in another country
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Prepare a plan to bring the product to the market
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Description of product or service innovation
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Technological factors
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Rate of change? Externalities? Switching costs?
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Market factors
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Rate of adoption? Adoption characteristics?
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Product lifecycle
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Dominant design? Competitive environment?
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Complementary assets
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What other resources to you need to commercialise? Are they available? Who owns them?
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Will the innovation succeed in the UAE?
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Why or why not?

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