Tramonto Coffeee

Retargeting is a popular way for advertisers to push specific advertisements to consumers who have left their websites. This practice has become very popular as a way to entice users back to a website they have previously visited with content they have shown previous interest in.

Tramonto Coffee in which you:

Summarize re-targeting advertisements and explain the difference between behavioral and personalized re-targeting advertisements.
Create a list of websites that should be included in the advertising network that would trigger retargeting advertisement for Tramonto Coffee (at least five sites).
Design or create at least two banner advertisements to entice the user to click on your Tramonto Coffee ad. Be sure to include an offer (or call to action).
Briefly explain the though process behind the advertisements and how these will generate user click thru