The use of social media in a crisis situation
Order Description
Task:
Imagine you are an assistant manager of an organisation and suddenly you
are faced with a critical situation: a man enters your premises with a
weapon. As your boss is away on vacation you are the acting manager on
duty and are responsible for responding to the situation. While this is
unfolding a young intern of yours tweets your boss, declaring- ‘OMG there
is a man with a gun!’
Critically analyse the use of social media as a communication medium in a
crisis situation. Should social media be included in a business
communication plan? In what ways can social media be used in a positive
and negative way in a crisis situation?
Presentation:
Assignments are to be typed with 1.5 line spacing and Arial 12 font. Any
references or content in the appendix will not be counted towards the word
limit of 2000.