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Analyse the company “Borders”, explain why Borders failed/collapsed (the three reasons have given below).
Draw a diagram to show which market competition Borders was in (Monopolistic competition?)
– impact of online bookshop (eg. cheaper, free delivery, price strategy etc.).
– impact of electronic media (nowadays people prefer ebook, for example e-readers “Nook” developed by B&N company, they create the opportunities but borders don’t).
– changes in consumer taste.
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