Paper, Order, or Assignment Requirements
The research focus is the influence of individual differences (personality types according the big 5 ) on online ad response when analysing different ad type (video, banners, social – facebook, email marketing) and brand and creativity.
By individual differences I mean personality types according to the big 5 theory
So it s needed an literature review around the theme. I reckon the main topics are:
1- Personality types according to the big 5 and its influence and differences on advertising response in general–
2- Personality types and its relation with the online environment – web usage – online behaviour – buyer behaviour
3- Online ad types and its differences – video, banners, social – facebook, email marketing –
4- Personality types and brand trust
5- Online behaviour and brand trust
6 – the different personality types and its response to creativity
6- the influence of online ad creativity on ad response
Please note that every statement MUST have a JOURNAL ARTICLE reference – I kindly ask for well know and recent journal articles.
Is this question part of your Assignment?
We can help
Our aim is to help you get A+ grades on your Coursework.
We handle assignments in a multiplicity of subject areas including Admission Essays, General Essays, Case Studies, Coursework, Dissertations, Editing, Research Papers, and Research proposals
Header Button Label: Get Started NowGet Started Header Button Label: View writing samplesView writing samples