Customer experience can be defined as the impact a company has on a customer, resulting in how a customer thinks about the company by passing the steps of the customer journey. The most important points of the customer experience are people and pr adrenaline and cortisol have on fuel utilization oduct. First, it is about the opinion the customer has about the product. The second point that is important is the service (people). If these points are in good balance, the customer experience will be great. (Bordeaux, 2018) As W adrenaline and cortisol have on fuel utilization  a adrenaline and cortisol have on fuel utilization r Child has no suitable approach for action supporters, there is no customer experience and no customer journey. Research has shown that companies which adept a customer journey, will have enor adrenaline and cortisol have on fuel utilization mous results which include: increased revenues, lower costs, increase of the customer- and employee satisfaction and a better collaboration between the organization. War Child needs to identify what kind of customer journey is needed for the action supporters, understand the current handling with action supporters and support and redesign a new suitable customer journey. (Rawson et al., 2013) It is most of the time beneficial to identify the customer journey that fits the most. The customer journey can help to find a competitive differentiator. It is important for charitable organizations to differentiate. It can be a unique selling point that War Child is having an approach for action supporters. If other charitable organizations have no approach for action supporters, people will be pleased and surprised if they get response and support from War Child. This can be an effective way to get more recognition and satisfied action supp adrenaline and cortisol have on fuel utilization orters. It can be difficult to implement a whole new customer journey, but the benefits will be huge. After implementing, the company can focus on improvement to get true competitive advantage and true Friends. (Rawson et al., 2013) 1.2.7 Marketing strategies To establish a new approach for the action supporter, there needs to be a custom strategy. It is very important for War Child that the organization will be different than other charities. An example of a good marketing strategy would be the ‘’marketing concept’’. This means that the goals of the organization will be accomplished due to knowing the needs and wants of the p>