The brief of Gary Armstrong
Order Description
1. Gary Armstrong (2015, p.68) states that:

“Greater customer empowerment means that companies can no longer rely on
marketing by intrusion. Instead they must practice marketing by attraction- creating
market offering and sparking brand conversations that engage costumers (…)”

Evaluate this statement and discuss its implications for Social Media Marketers. Use
relevant examples.

Source: Kaufman and Horton (2015) Digital Marketing: Integrating strategy and
Tactics with values. Routledge