Technology in Alibaba

Technology in Alibaba

Research on an emerging market multinational enterprises from Asia, namely Alibaba. The case study analysis is to focus on the theme of Technology for your selected company.

After discussing the theme for your selected company, you are expected to sum up by answering the following question:
What have been the distinctive features of your selected company as a multinational enterprise originated from the business systems of Asia?
Students should use a range of sources including company websites, annual reports, media articles and scholarly publications and so on.

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