Supply Processes and Technology-Essay writing
Case 4-2: Eastern Pharmaceuticals Ltd.
STUDENT ASSIGNMENT
Write a case essay, answering the following question:
As Andrew Baines, what action would you take to solve the problems in the purchasing-marketing relationship?
EASTERN PHARMACEUTICALS, LTD. IMMEDIATE ISSUE
Develop a policy for managing marketing-related purchases and establish purchasing and marketing responsibilities.
BASIC ISSUES
- The supply acquisition process
- Purchasing authority over corporate spend
- Supply organization structure
- Negotiation
- Backdoor selling/maverick buying
- Supply’s contribution to organizational success-Essay writing
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