substituting a product


(1)  Think about the last purchase you made in each of the following product categories.  Clearly describe the features, advantages, and

benefits of the specific product or brand you selected.  You should develop a table as follows:

Product                               Features      Advantages      Benefits



Sit-down Restaurant

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After completing the table, think about the positioning of each product or brand in the market.  Explain whether or not (and why) the product’s positioning matches your responses in the table.  Clearly explain!!!!!

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