This paper is regarding Strategy Planning Workbook for Mercedes-Benz in Australia industry
• Business description
• PESTLE analysis
• Porter’s Five Forces analysis – annotated diagram on one page with detailed commentary below
• Competitor identification and analysis – (For this part, please use Audi and BMW as Mercedes-Benz’s competitors)
• SWOT analysis – up to 1 page, best displayed in 4 boxes
• Evaluation of strategic positioning and market attractiveness
page ( you should provide a positioning map on this part; comparing Mercedes-Bens, Audi and BMW)
• Market segmentation analysis
• Identification of potential market opportunities –.
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