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Assessment item 3

Strategy Choice and Implementation Report

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Task

It is often noted that implementation is the most difficult aspect of strategic management. With reference to your organisation, how might this be the case?

In this assignment, you are required to write a 3500 word Report. This includes a 200 word executive summary, but excludes references and appendix.

Your Report should cover the following:

1. Identify and evaluate the suitabilty of the organisation’s current strategy

(a) Identify and discuss the strategy that the organisation (or SBU) is implementing/has implemented by examining its strategy statement and/or its value chain activities.

(b) Evaluate the suitability of the organisation s current business strategy based on the outcomes of your analysis (e.g., the identification of the organisation s current strategy and the most significant factors affecting the organisation s performance, and your understanding of the organisation’s strategy). If the current strategy is not suitable, please recommend no more than two alternative strategic initiatives that the organisation should pursue and justify your recommendations.

3. Evaluate the implementation of strategy

4. Identify the key issues and give your recommendations

5. Draw your conclusion