Read the case example Setting Wychavon’s new strategy (Johnson et al.,
2014, pp.529-532) and answer the following questions:
What was effective about Wychavon’s 2012-2016 strategy process and what was less
What would you do differently in designing Wychavon’s next strategy process?
You report must be structured as follows:
Introduction (3 marks)
Analysis of Wychavon’s strategy
o Effectiveness of 2012-2016 process (8 marks)
o Lessons for Wychavon’s next strategy process (8 marks)
Discussion (4 marks)
Conclusion (2 marks).
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