Research ONE of the following four companies:
- Coca Cola
- American Airlines
Respond to the four writing prompts below. Your responses must include information from your course materials and from outside research, including at least two resources from the CSU Online Library and at least two online sources.
- Create a case study summary of the company you have chosen including a general overview of the company and its external environment, a list of its current strategies and objectives, and a financial analysis of the company using ratio analysis.
- If the company continues with its present strategies and objectives, where will it be in five years?
- If you were the CEO of the company, what strategies would you recommend and why?
- Describe the competitive strategies used by the company’s main competitors. Which of these strategies are the
most effective? How can your company combat these strategies? Support your answers.
If you paraphrase or quote words or ideas from your course textbook or other resources, you should cite your sources using APA guidelines. Your case analysis should be at least eight pages in length. Please contact your instructor if you have any questions.
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