Strategic management

Strategic management
Write a report as if you were working for an external management consultancy firm, reporting to the Board of Directors of your chosen company.

The report should contain sections that addresses both strategic analysis(internal and external) and strategy formulation. Credit will only be given for analysis, evaluation and synthesis, and the appropriate selection and use of strategic management tools and models.

Assignment format

1) Executive summary

2) Table of contents

3) Introduction of company

4) Strategic analysis: External environment (3-4 tools)

5) Strategic analysis: Internal environment (3-4 tools)

6) Strategy formulation (4 tools)

7) Conclusion

Word count: 1500 words max excluding pont (1) and (2)

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