Purpose of the Assessment
The purpose of the assignment is to assess the student’s ability to identify key strategic issues facing industries globally and the implications for industry development. This essay
will test the students understanding of theory within the subject and their
ability to apply it to what is happening in their chosen industry
today. This provides students with the skills to review industry landscapes at both local and
international levels.
Assessment Task
This assignment needs to be presented in an essay format.
The word count is 2500 words. Please submit a document using Verdana, 11pt font with 1.5 line spacing.
Please include a title page including the full essay
title, your name, and student
number.
Please refer to the link below for advice on structuring your essay:
https://skillshub.northampton.ac.uk/tag/structuring-essays/
Please ensureyou follow the advice below regarding content:
Advice #1: Please do not be tempted to discuss only the industry in one (e.g.
your home)country. It is important to draw comparisons from two or more countries or regions in order
to give a balanced answer that considers issues at a global level.
Advice #2: The essence of this assignment is to give you skills in analysing key issues facing industriesat a global level. While you may include company level examples you need to focus on the dynamics of the industry as a whole.
Advice #3: Note the key words in the title-Drivers, Barriers. Please ensure you write the full title of the assignment as given above at the start of your assignment. This
will help you to focus on the key a
reas you need to address. Use the module materials to provide you with relevant theory and academic concepts to support your discussion.
Assessment Breakdown
Marks will be awarded in the following areas:
1.Student articulates the strategic landscape of the industry effectively
showing appropriate use of theory to frame their answer
2.Student analyses both drivers and barriers of internationalisation for that industrydrawing on relevant examples throughout
3.Student evaluates the key points made to draw sensible conclusions on the most important aspects affecting the development of their chosen industry
4.Student demonstrates a consistently high standard of writing; knowledge of a range of quality sources (MIN. 15),
and uses Harvard referencing correctly
throughout

Assessment Guidance
Please refer to the advice notes for some clarity on what is needed within the assignment.
The best assignments are those that demonstrably use knowledge from the course material and explore a range of sources that are of a high quality showing further reading and deeper knowledge. For advice on library resources please check
the Module Handbook.

Learning outcomes
The learning outcomes being addressed through this assignment are:
a)
b)
d)
e)
f)
Knowledge and Understanding
a) Research and evaluate a range of key issues in strategic management.
b) Apply a range of key theoretical models

Subject specific skills
c) Apply academic models to
current industry and company
examples

Key Skills
d) Identify and analyse complex strategic issues using appropriate
knowledge
e) Articulating effective arguments in assessment tasks