Using external data sources identify the different customers’ segmentation, targeting, and
positioning based on the brand features which have been chosen by your group. Also, identify
the key competitors and produce a “perceptual map” for the market.
Task 3a
Identify and explain the relevant marketing theory relating to STP and how you have applied it.
Write your answer- maximum (600 words) of typed answer. References are required.

Task 3b
Identify the key Brand value and Brand analysis in competitors and produce a “perceptual map” for
the market such as summarising the brand data, to include name, characteristics, selling price,
USP, predicted market share, sales and profit data for pricing the perceptual map for the market.
(600 words)
Task 3c
By using of provided statistical information within 10 years of “EUROPEAN VEHICLE MARKET
STATISTICS 2014”, Analyse and identify in the relevant markets the strength association between
two variables of “Number of sales” and “Engine size of vehicle”.