Google Starbucks competitive advantage and pick out several documents to read (there are lots!) Discuss sustainable competitive advantage attributes associated with Starbucks.
Example: Starbucks’ mobile and digital strategy is considered “light-years ahead of other brick and mortar retailers.” Ad: “When you’re at Starbucks you get more than free Wi-Fi – you also get
access to Starbucks Digital Network. You can check the news and access local information while connected to our free Wi-Fi service. From exclusive movie trailers and other videos to a bounty of
other premium offerings, the Starbucks Digital Network offers you a world of content from one convenient, comfy location.” How does this give Starbucks an SCA? Respond to this and/or post other
attributes.