This assignment tests the following Learning Outcomes for the module:
LO2/Assess and evaluate the sponsorship of sport events
LO3/ Assess and evaluate the commercial significance of legal issues
The Assignment Task:
In 2000 words (+/10%)
use your knowledge of theory and practice to answer the following:
‘In the context of major/international sport events, describe and evaluate the key conceptual and practical aspects of a sport
sponsorship agreement and describe a successful outcome for a sport sponsorship programme.’
Guidance: You should design your essay around the following themes and use the related questions to develop your ideas
– the weighting of each theme is reflected in the assessment criteria
Describe intellectual property rights and assess their practical use? Describe trademark and assess its practical use?
Describe Contracts and assess their practical uses? Evaluate the key areas of a sport sponsorship agreement? Identify
successful outcomes identified with an effective sport sponsorship programme?
Assessment Criteria
Describe the main features and assess the practical use of intellectual property rights in sport event sponsorship – 10%
Describe the main features and assess the practical use of trademark in sport event sponsorship – 25%
Describe the main features and assess the practical use of a contract – 10%
Evaluate the main features of a sport sponsorship agreement – 25%
Identify the successful outcomes for an effective sport sponsorship programme – 10%
Presentation, structure and coherency – 5%
English grammar and language – 5%
Harvard referencing – 10%

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