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Chapter 4 in Grazian explores the interactionist approach to popular culture. In contrast to the critical approach, this paradigm highlights the power that information processes (such as word of mouth and peers) have in the cultural marketplace. According to this perspective, people around us influence our consumer tastes and choices and culture is spread and made popular through social networks. One of the most common ways in which culture spreads is by word-of-mouth. Pop culture can be consumed collectively under subcultures and social organizations.

Grazian, D. (2010). Mix it up: Popular culture, mass media and society. New York, NY: W.W. Norton & Company.

QUESTIONS:
How do symbolic interactionists explain our taste and preferences when it comes to popular culture? How are you a product of your environment (the social groups you belong to) when it comes to the way you consume popular culture?
What are your personal preferences (the kinds of music RAP and movies SCARY you prefer, for example) and what are some of the influences that impacted these preferences?

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