Provide a literature review on the following topics,

A) Research Approach:
(Inductive vs. deductive) add a comparison table that summarises the two points.
B) Research Methodology:
(Quantitative vs. qualitative) at the end add a comparison table, Comparison of qualitative, quantitative, and mixed approaches.
C) Research Purpose:
(Exploratory, Explanatory & Descriptive) add a table that summarises the whole thing, structure, (research purposes, definitions, methods, pros & cons)
D) Time Horizon:
(Cross Sectional vs. Longitudinal) comparison between the two.

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