Purina Strategic Plan Essay Dissertation Help

Strategic Plan
Strategic Plan Assignment
The ability to think strategically and make choices based on solid analysis and evaluation, in order to capitalize on achieving optimal results when applying limited resources of the firm, are at the core of this strategic initiative plan. Strategic initiatives act as the vehicle to accomplish strategic goals. Strategic initiatives translate vision into reality. The strategic management process enables organizations to achieve objectives through three stages: strategy formulation, strategy implementation, and strategy evaluation.
For this assignment a market expansion plan for an existing organization: Purina expanding its product line into products for animals skin (shampoo, brushes, ect.). Your strategic plan should aim to innovate. Throughout the development of your strategic plan consider your organization’s responsibility in the greater social good from a Christian perspective and how your plan address ethics, cooperate social responsibly and sustainability. Globalization brings both benefits and challenges in the business sphere. Be sure to consider how globalization impacts your strategic plan and address any international considerations if needed.
Part 1: Overview (Topic 1)
Imagine you need to present your initial pitch for your Strategic Initiative Plan. Create a 5-8 slide PowerPoint presentation with speaker notes that seeks to get permission from key stakeholders.
In your presentation, address the following:
1. Identify the type (market entry, market expansion, merger, and acquisition) of Strategic Plan that you will be creating.
2. Provide the vision, mission, and values of the organization.
3. How do organization values drive the culture?
4. What is the culture you intend to build, or exists, today?
5. What is your competitive advantage?
Provide three to five sources in your presentation.
While APA format is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
Strategic Plan Part 1: Overview 
 
1
Unsatisfactory
0.00%
2
Less than Satisfactory
74.00%
3
Satisfactory
79.00%
4
Good
87.00%
5
Excellent
100.00%
100.0 %Content
 
20.0 %Description of Plan
A description of the type of plan including the vision, mission, and values of the organization is not included.
A description of the type of plan is included however a description of the vision, mission, or values of the organization is not included. Subject knowledge is unclear or inconsistent.
A description of the type of plan including the vision, mission, and values of the organization is included. Some subject knowledge is evident.
A description of the type of plan including the vision, mission, and values of the organization is included. Subject knowledge is competent.
A description of the type of plan including the vision, mission, and values of the organization is included. Description demonstrates comprehensive subject knowledge and understanding.

20.0 %Values and Culture
An explanation of how organizational values drive culture is not included. An explanation of the culture you intend to build or that currently exist is not included.
An explanation of how organizational values drive culture is included. An explanation of the culture you intend to build or that currently exist is included. Subject knowledge is unclear or inconsistent.
An explanation of how organizational values drive culture is included. An explanation of the culture you intend to build or that currently exist is included. Some subject knowledge is evident.
An explanation of how organizational values drive culture is included. An explanation of the culture you intend to build or that currently exist is included. Detailed examples and evidence are included. Subject knowledge is competent.
An explanation of how organizational values drive culture is included. An explanation of the culture you intend to build or that currently exist is included. Plan includes relevant examples and applicable insight. Plan demonstrates comprehensive subject knowledge and understanding.

20.0 %Competitive Advantage
An explanation of your competitive advantage is not included.
An explanation of your competitive advantage is included. Subject knowledge is unclear or inconsistent.
An explanation of your competitive advantage is included. Some subject knowledge is evident.
An explanation of your competitive advantage is included. Detailed examples and evidence are included. Subject knowledge is competent.
An explanation of your competitive advantage is included. Plan includes relevant examples and applicable insight. Plan demonstrates comprehensive subject knowledge and understanding.

10.0 %Presentation of Content
The content lacks a clear point of view and logical sequence of information. Includes little persuasive information. Sequencing of ideas is unclear.
The content is vague in conveying a point of view and does not create a strong sense of purpose. Includes some persuasive information.
The presentation slides are generally competent, but ideas may show some inconsistency in organization or in their relationships to each other.
The content is written with a logical progression of ideas and supporting information exhibiting a unity, coherence, and cohesiveness. Includes persuasive information from reliable sources.
The content is written clearly and concisely. Ideas universally progress and relate to each other. The project gives the audience a clear sense of the main idea.

10.0 %Layout
The layout is cluttered, confusing, and does not use spacing, headings, and subheadings to enhance the readability. The text is extremely difficult to read with long blocks of text, small point size for fonts, and inappropriate contrasting colors. Poor use of headings, subheadings, indentations, or bold formatting is evident.
The layout shows some structure, but appears cluttered and busy or distracting with large gaps of white space or a distracting background. Overall readability is difficult due to lengthy paragraphs, too many different fonts, dark or busy background, overuse of bold, or lack of appropriate indentations of text.
The layout uses horizontal and vertical white space appropriately. Sometimes the fonts are easy to read, but in a few places the use of fonts, italics, bold, long paragraphs, color, or busy background detracts and does not enhance readability.
The layout background and text complement each other and enable the content to be easily read. The fonts are easy to read and point size varies appropriately for headings and text.
The layout is visually pleasing and contributes to the overall message with appropriate use of headings, subheadings, and white space. Text is appropriate in length for the target audience and to the point. The background and colors enhance the readability of the text.

10.0 %Language Use and Audience Awareness (includes sentence construction, word choice, etc.)
Inappropriate word choice and lack of variety in language use are evident. Writer appears to be unaware of audience. Use of primer prose indicates writer either does not apply figures of speech or uses them inappropriately.
Some distracting inconsistencies in language choice (register) or word choice are present. The writer exhibits some lack of control in using figures of speech appropriately.
Language is appropriate to the targeted audience for the most part.
The writer is clearly aware of audience, uses a variety of appropriate vocabulary for the targeted audience, and uses figures of speech to communicate clearly.
The writer uses a variety of sentence constructions, figures of speech, and word choice in distinctive and creative ways that are appropriate to purpose, discipline, and scope.

5.0 %Mechanics of Writing (includes spelling, punctuation, grammar, language use)
Slide errors are pervasive enough that they impede communication of meaning.
Frequent and repetitive mechanical errors distract the reader.
Some mechanical errors or typos are present, but they are not overly distracting to the reader.
Slides are largely free of mechanical errors, although a few may be present.
Writer is clearly in control of standard, written, academic English.

5.0 %Documentation of Sources (citations, footnotes, references, bibliography, etc., as appropriate to assignment and style)
Sources are not documented.
Documentation of sources is inconsistent or incorrect, as appropriate to assignment and style, with numerous formatting errors.
Sources are documented, as appropriate to assignment and style, although some formatting errors may be present.
Sources are documented, as appropriate to assignment and style, and format is mostly correct.
Sources are completely and correctly documented, as appropriate to assignment and style, and format is free of error.

100 %Total Weightage
 

Part 2: External and Internal Assessment (Topic 3)
An environmental scan seeks to ensure your original pitch is viable (Part 1: Overview). External and internal assessment tools are utilized your to ensure strategic initiative is viable. You may find after completing your environmental scan your strategic initiative idea will change. The environmental scan helps you develop Key Performance Indicators (KPIs), which will help focus the application of limited resources to produce above-average returns. During your scan, address the following:
Internal: Identify your strategic initiative using various internal assessment tools to evaluate your organization’s strengths and weaknesses in functional areas of business which include
• Management
• Marketing
• Finance
• Accounting
• Productions/operations
• Research and development
• Management information systems
External: Identify your strategic initiative using various external assessment tools to evaluate outside trends and events outside the control of the organization, and the industry.
Create a 5-10 slide PowerPoint presentation that shows the results of your environmental scan. Include the following:
• Identify what you found in your environmental scan.
o What did you learn about the industry?
o What did you learn about your organization?
• Include the external and internal assessment tools you used at the end of your presentation as an appendix.
o How did you apply the results of your internal and external assessment tools in your decision making process.
• Describe what you learned during the process including key issues that will be reviewed going forward.
o How does this challenge or support your original vision/concept?
o What is emerging from your learning?
• Outline the preliminary strategic initiative plan.
o How have you considered the selected organizations culture within the context of implementing your strategic initiative plan?
Provide three to five sources in your presentation.
While APA format is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
Benchmark – Strategic Plan Part 2: External and Internal Assessment 
 
1
Unsatisfactory
0.00%
2
Less than Satisfactory
74.00%
3
Satisfactory
79.00%
4
Good
87.00%
5
Excellent
100.00%
100.0 %Content
 
15.0 %Description of Environmental Scan
A description of what you learned about the industry and your organization is not included.
A description of what you learned about the industry and your organization is included, but lacks sufficient detail. Subject knowledge is unclear or inconsistent.
A description of what you learned about the industry and your organization is included. Some subject knowledge is evident.
A description of what you learned about the industry and your organization is included. Subject knowledge is competent.
A description of what you learned about the industry and your organization is included. Description demonstrates comprehensive subject knowledge and understanding.

15.0 %External and Internal Assessment Tools
Appendix of external and internal assessment tools is not included. An explanation of how you applied the results of your internal and external assessment tools is not included.
Appendix of external and internal assessment tools is included. An explanation of how you applied the results of your internal and external assessment tools is included, yet does not include sufficient detail to support claims or findings. Subject knowledge is unclear or inconsistent.
Appendix of external and internal assessment tools is included. An explanation of how you applied the results of your internal and external assessment tools is included. Some subject knowledge is evident.
Appendix of external and internal assessment tools is included. An explanation of how you applied the results of your internal and external assessment tools is included. Detailed examples and evidence are included. Subject knowledge is competent.
Appendix of external and internal assessment tools is included. An explanation of how you applied the results of your internal and external assessment tools is included. External and internal assessment includes relevant examples and applicable insight and demonstrates comprehensive subject knowledge and understanding.

15.0 %Key Issues
An explanation of how what you learned has challenges or supports your original vision/concept is not included. An explanation of what has emerged from your learning is not included.
An explanation of how what you learned has challenges or supports your original vision/concept is included. An explanation of what has emerged from your learning is included, however, the explanation lacks clarity. Subject knowledge is unclear or inconsistent.
An explanation of how what you learned has challenges or supports your original vision/concept is included. An explanation of what is has emerged from your learning is included. Some subject knowledge is evident.
An explanation of how what you learned has challenges or supports your original vision/concept is included. An explanation of what has emerged from your learning is included. Detailed examples and evidence are included. Subject knowledge is competent.
An explanation of how what you learned has challenges or supports your original vision/concept is included. An explanation of what has emerged from your learning is included. Key issues provide relevant examples and applicable insight. Plan demonstrates comprehensive subject knowledge and understanding.

15.0 %Outline
An outline of the preliminary strategic plan is not included. In addition, the selected organization?s culture within the context of implementing the strategic plan is not considered.
An outline of the preliminary strategic plan is included. In addition, the selected organization?s culture within the context of implementing the strategic plan is considered, however, the outline is fraught with gaps. Subject knowledge is unclear
An outline of the preliminary strategic plan is included. In addition, the selected organization?s culture within the context of implementing the strategic plan is considered. Some subject knowledge is evident.
An outline of the preliminary strategic plan is included. In addition, the selected organization?s culture within the context of implementing the strategic plan is considered. Detailed examples and evidence are included. Subject knowledge is competent.
An outline of the preliminary strategic plan is included. In addition, the selected organization?s culture within the context of implementing the strategic plan is considered. The outline includes relevant examples and applicable insight and demonstrates comprehensive subject knowledge and understanding.

10.0 %Presentation of Content
The content lacks a clear point of view and logical sequence of information. Includes little persuasive information. Sequencing of ideas is unclear.
The content is vague in conveying a point of view and does not create a strong sense of purpose. Includes some persuasive information.
The presentation slides are generally competent, but ideas may show some inconsistency in organization or in their relationships to each other.
The content is written with a logical progression of ideas and supporting information exhibiting a unity, coherence, and cohesiveness. Includes persuasive information from reliable sources.
The content is written clearly and concisely. Ideas universally progress and relate to each other. The project includes motivating questions and advanced organizers. The project gives the audience a clear sense of the main idea.

10.0 %Layout
The layout is cluttered, confusing, and does not use spacing, headings, and subheadings to enhance the readability. The text is extremely difficult to read with long blocks of text, small point size for fonts, and inappropriate contrasting colors. Poor use of headings, subheadings, indentations, or bold formatting is evident.
The layout shows some structure, but appears cluttered and busy or distracting with large gaps of white space or a distracting background. Overall readability is difficult due to lengthy paragraphs, too many different fonts, dark or busy background, overuse of bold, or lack of appropriate indentations of text.
The layout uses horizontal and vertical white space appropriately. Sometimes the fonts are easy to read, but in a few places the use of fonts, italics, bold, long paragraphs, color, or busy background detracts and does not enhance readability.
The layout background and text complement each other and enable the content to be easily read. The fonts are easy to read and point size varies appropriately for headings and text.
The layout is visually pleasing and contributes to the overall message with appropriate use of headings, subheadings, and white space. Text is appropriate in length for the target audience and to the point. The background and colors enhance the readability of the text.

10.0 %Language Use and Audience Awareness (includes sentence construction, word choice, etc.)
Inappropriate word choice and lack of variety in language use are evident. Writer appears to be unaware of audience. Use of primer prose indicates writer either does not apply figures of speech or uses them inappropriately.
Some distracting inconsistencies in language choice (register) or word choice are present. The writer exhibits some lack of control in using figures of speech appropriately.
Language is appropriate to the targeted audience for the most part.
The writer is clearly aware of audience, uses a variety of appropriate vocabulary for the targeted audience, and uses figures of speech to communicate clearly.
The writer uses a variety of sentence constructions, figures of speech, and word choice in distinctive and creative ways that are appropriate to purpose, discipline, and scope.

5.0 %Mechanics of Writing (includes spelling, punctuation, grammar, language use)
Slide errors are pervasive enough that they impede communication of meaning.
Frequent and repetitive mechanical errors distract the reader.
Some mechanical errors or typos are present, but they are not overly distracting to the reader.
Slides are largely free of mechanical errors, although a few may be present.
Writer is clearly in control of standard, written, academic English.

5.0 %Documentation of Sources (citations, footnotes, references, bibliography, etc., as appropriate to assignment and style)
Sources are not documented.
Documentation of sources is inconsistent or incorrect, as appropriate to assignment and style, with numerous formatting errors.
Sources are documented, as appropriate to assignment and style, although some formatting errors may be present.
Sources are documented, as appropriate to assignment and style, and format is mostly correct.
Sources are completely and correctly documented, as appropriate to assignment and style, and format is free of error.

100 %Total Weightage
 

Part 3: Organizational Chart and Operations Chart (Topic 4)
Organizational structure is a factor in implementing your plan. Using a graphic organizer, create an organization chart. Be sure the graphic organizer describes the relationships between people.
Completing the “Operations Chart,” begins to provide a plan of how strategic initiative is executed. Be sure the “Operations Chart” is in the context of the Organization Chart.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
Benchmark – Strategic Plan Part 3: Organizational Chart and Operations Chart 
 
1
Unsatisfactory
0.00%
2
Less than Satisfactory
74.00%
3
Satisfactory
79.00%
4
Good
87.00%
5
Excellent
100.00%
100.0 %Content
 
20.0 %Organizational Chart: Presentation of Content
The content lacks a clear point of view and logical sequence of information. Includes little persuasive information. Sequencing of ideas is unclear.
The content is vague in conveying a point of view and does not create a strong sense of purpose. Includes some persuasive information.
The presentation slides are generally competent, but ideas may show some inconsistency in organization or in their relationships to each other.
The content is written with a logical progression of ideas and supporting information exhibiting a unity, coherence, and cohesiveness. Includes persuasive information from reliable sources.
The content is written clearly and concisely. Ideas universally progress and relate to each other. The project includes motivating questions and advanced organizers. The project gives the audience a clear sense of the main idea.

10.0 %Operations Chart: Goal/Objective
Goals/objectives are not included.
Goals/objectives are included. The goals/objectives are not measurable and are unclear or inconsistent with strategic plan (vision).
Goals/objectives are included. The goals/objectives are measurable, clear, but inconsistent with strategic plan (vision). Some subject knowledge is evident.
Goals/objectives are included. The goals/objectives are measurable, clear, and consistent with strategic plan (vision). Subject knowledge is competent.
Goals/objectives are included. The goals/objectives are measurable, clear, and align with strategic plan (vision). Subject knowledge is competent. Goals/objectives demonstrate comprehensive subject knowledge and understanding.

10.0 %Operations Chart: Operational Issues
Operational issues are not included and do not address problems that may arise, including the importance of contingency planning.
Operational issues are included and address problems that may arise, including the importance of contingency planning yet, are only marginally addressed. Subject knowledge is unclear or inconsistent.
Operational issues are included and address problems that may arise, including the importance of contingency planning. Some subject knowledge is evident.
Operational issues are included and address problems that may arise, including the importance of contingency planning. Subject knowledge is competent.
Operational issues are included and address problems that may arise, including the importance of contingency planning. Operational issues include applicable insight and demonstrates comprehensive subject knowledge and understanding.

5.0 %Operations Chart: Human Resources
A description of how you will address staffing needs and organizational growth is not addressed.
A description of how you will address staffing needs and organizational growth is addressed, yet are only marginally addressed. Subject knowledge is unclear or inconsistent.
A description of how you will address staffing needs and organizational growth is addressed. Some subject knowledge is evident.
A description of how you will address staffing needs and organizational growth is addressed. Subject knowledge is competent.
A description of how you will address staffing needs and organizational growth is addressed. The human resources section of your strategic plan include applicable insight and demonstrates comprehensive subject knowledge and understanding.

5.0 %Operations Chart: Supply Chain
A description of how and where you will acquire resources is not included.
A description of how and where you will acquire resources is included, but lacks sufficient detail to include specific suppliers. Subject knowledge is unclear or inconsistent.
A description of how and where you will acquire resources is included. Some subject knowledge is evident.
A description of how and where you will acquire resources is included. Subject knowledge is competent.
A description of how and where you will acquire resources is included. The supply chain section of your strategic plan includes applicable insight and demonstrates comprehensive subject knowledge and understanding.

10.0 %Operations Chart: Supply Chain
A description of how and where you will acquire resources is not included.
A description of how and where you will acquire resources is included, but lacks sufficient detail to include specific suppliers. Subject knowledge is unclear or inconsistent.
A description of how and where you will acquire resources is included. Some subject knowledge is evident.
A description of how and where you will acquire resources is included. Subject knowledge is competent.
A description of how and where you will acquire resources is included. The supply chain section of your strategic plan includes applicable insight and demonstrates comprehensive subject knowledge and understanding.

10.0 %Operations Chart: Marketing
A description of your marketing plan that considers the 4 P?s and I?s, target market, pricing, brand value, and CSR is not included.
A description of your marketing plan that considers the 4 P?s and I?s, target market, pricing, brand value, and CSR is included, but with insufficient detail. Subject knowledge is unclear or inconsistent
A description of your marketing plan that considers the 4 P?s and I?s, target market, pricing, brand value, and CSR is included. Some subject knowledge is evident.
A description of your marketing plan that considers the 4 P?s and I?s, target market, pricing, brand value, and CSR is included. Subject knowledge is competent.
A description of your marketing plan that considers the 4 P?s and I?s, target market, pricing, brand value, and CSR is included. The marketing section of your strategic plan includes applicable insight and demonstrates comprehensive subject knowledge and understanding.

10.0 %Operations Chart: Value Chain
A description of how your firm adds value to primary and support activities in the value chain is not included.
A description of how your firm adds value to primary and, or support activities in the value chain is marginally included. Subject knowledge is unclear or inconsistent.
A description of how your firm adds value to primary and, or support activities in the value chain is included. Some subject knowledge is evident.
A description of how your firm adds value to primary and, or support activities in the value chain is included. Subject knowledge is competent.
A description of how your firm adds value to primary and, or support activities in the value chain is included. The value chain section of your strategic plan includes applicable insight and demonstrates comprehensive subject knowledge and understanding.

5.0 %Operations Chart: Leadership
A description of your leadership methodology and any bias you may have is not included.
A description of your leadership methodology and any bias you may have is only marginally included. Subject knowledge is unclear or inconsistent.
A description of your leadership methodology and any bias you may have is included. Some subject knowledge is evident.
A description of your leadership methodology and any bias you may have is included. Subject knowledge is competent.
A description of your leadership methodology and any bias you may have is included. The leadership aspect of your strategic plan includes applicable insight and demonstrates comprehensive subject knowledge and understanding.

5.0 %Operations Chart: Ethics & Sustainability
A description of the ethical considerations related to your goals/objectives in not included.
A description of the ethical considerations related to your goals/objectives in only marginally included. Subject knowledge is unclear or inconsistent.
A description of the ethical considerations related to your goals/objectives in included. Some subject knowledge is evident.
A description of the ethical considerations related to your goals/objectives in included. Detailed examples and evidence are included. Subject knowledge is competent.
A description of the ethical considerations related to your goals/objectives in included. The ethical and sustainability aspect of your strategic plan includes relevant examples and applicable insight and demonstrates comprehensive subject knowledge and understanding.

5.0 %Language Use and Audience Awareness (includes sentence construction, word choice, etc.)
Inappropriate word choice and lack of variety in language use are evident. Writer appears to be unaware of audience. Use of primer prose indicates writer either does not apply figures of speech or uses them inappropriately.
Some distracting inconsistencies in language choice (register) or word choice are present. The writer exhibits some lack of control in using figures of speech appropriately.
Language is appropriate to the targeted audience for the most part.
The writer is clearly aware of audience, uses a variety of appropriate vocabulary for the targeted audience, and uses figures of speech to communicate clearly
The writer uses a variety of sentence constructions, figures of speech, and word choice in distinctive and creative ways that are appropriate to purpose, discipline, and scope.

5.0 %Mechanics of Writing (includes spelling, punctuation, grammar, language use)
Slide errors are pervasive enough that they impede communication of meaning.
Frequent and repetitive mechanical errors distract the reader.
Some mechanical errors or typos are present, but they are not overly distracting to the reader.
Slides are largely free of mechanical errors, although a few may be present.
Writer is clearly in control of standard, written, academic English.

100 %Total Weightage
 

Part 4: Marketing (Topic 5)
Consider if your strategic plan is a market expansion plan for an existing organization. Deciding who the target market is and determining their demographics, behaviors, motivation, needs, and goals is essential because the target market drives the marketing plan. This is typically done through studying research and data related to how potential customers are willing to invest their time and energy. Additionally, by deciding who potential customers are, deciphering their needs, and likes and dislikes, learning about their lifestyle, and observing how the target market behaves, creating a brand that appeals to these customers is possible.
Create a 15-20 slide PowerPoint with speaker notes that explains your marketing strategy. Refer to the Marketing section of “Operations Chart” that was due in Topic 4. Based on your research and experience, your ideas may have changed and can be modified at any time during this plan.
Address the following:
1. What is your target market?
2. What is the size of your target market?
3. What resources do you believe would be required to implement your plan?
4. How will you reach your plan?
5. How does your marketing strategy seek to achieve your vision? How will you measure if the marketing strategy is achieving your vision? What are the indicators to identify this?
6. What type of leadership and innovative qualities do you plan to implement in order to execute your marketing strategy?
Provide three to five sources in your presentation.
While APA format is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
Strategic Plan Part 4: Marketing 
 
1
Unsatisfactory
0.00%
2
Less than Satisfactory
74.00%
3
Satisfactory
79.00%
4
Good
87.00%
5
Excellent
100.00%
100.0 %Content
 
20.0 %Target Market
A description of your target market including the size is not included.
A description of your target market including the size is not included. Subject knowledge is unclear or inconsistent.
A description of your target market including the size is not included with adequate detail. Some subject knowledge is evident.
A description of your target market including the size is included with detail and subject knowledge is competent.
A description of your target market including the size is included with detail. Target market description includes relevant examples and applicable insight. Target market description demonstrates comprehensive subject knowledge and understanding.

20.0 %Plan and Resources
A description of how you will utilize marketing to implement and reach your strategic plan with the resources required is identified not included, nor, does the aspects of the marketing plan show any relevancy to other elements of the strategic plan.
A description of how you will utilize marketing to implement and achieve your strategic plan with the resources required identified are included, yet contains gaps. Subject knowledge is unclear or inconsistent.
A description of how you will implement and achieve your strategic plan by utilizing marketing and the resources required are included. Some marginal subject knowledge is evident.
A description of how you will implement and achieve your plan by utilizing marketing and resources required identified is included. Subject knowledge is competent.
A description of how you will implement and achieve your strategic plan by utilizing marketing and the resources required identified is included. The description includes relevant examples and applicable insights that demonstrate a comprehensive subject knowledge and understanding.

15.0 %Vison
A description of your marketing strategy seeks to achieve your vision is not included. A description of how you will measure if the marketing strategy is achieving your vision is not included.
A description of how the marketing strategy seeks to achieve your vision is included, but is vague. A description of how you will measure if the marketing strategy is achieving your vision is not included.
A description of how the marketing strategy seeks to achieve your vision is included. A marginal description of how you will measure if the marketing strategy is achieving your vision is included with indictors identified. Some subject knowledge is evident.
A description of how the marketing strategy seeks to achieve your vision is included. A description of how you will measure if the marketing strategy is achieving your vision is included with indictors identified. Subject knowledge is competent.
A description of how marketing strategy seeks to achieve your vision is included. A description of how you will measure if the marketing strategy is achieving your vision is included with indictors identified. The description of your marketing strategy includes relevant examples and applicable insights that demonstrate a comprehensive subject knowledge and understanding.

15.0 %Leadership and Innovation
A description of the type of leadership and innovation characteristics and qualities you plan to implement in order to execute your marketing strategy is not included.
A description of the type of leadership and innovation characteristics and qualities you plan to implement in order to execute your marketing strategy is included, but lacks sufficient detail to convey understanding for the reader.
A description of the type of leadership and innovation characteristics and qualities you plan to implement in order to execute your marketing strategy is included. Some subject knowledge is evident.
A description of the type of leadership and innovation characteristics and qualities you plan to implement in order to execute your marketing strategy is included. Subject knowledge is competent.
A description of the type of leadership and innovation characteristics and qualities you plan to implement in order to execute your marketing strategy is included. The description of your leadership and innovation aspects in your strategic plan includes relevant examples and applicable insights that demonstrate a comprehensive subject knowledge and understanding.

5.0 %Argument Logic and Construction
Statement of purpose is not justified by the conclusion. The conclusion does not support the claim made. Argument is incoherent and uses noncredible sources.
Sufficient justification of claims is lacking. Argument lacks consistent unity. There are obvious flaws in the logic. Some sources have questionable credibility.
Argument is orderly, but may have a few inconsistencies. The argument presents minimal justification of claims. Argument logically, but not thoroughly, supports the purpose. Sources used are credible. Introduction and conclusion bracket the thesis.
Argument shows logical progressions. Techniques of argumentation are evident. There is a smooth progression of claims from introduction to conclusion. Most sources are authoritative.
Clear and convincing argument that presents a persuasive claim in a distinctive and compelling manner. All sources are authoritative.

5.0 %Mechanics of Writing (includes spelling, punctuation, grammar, language use)
Surface errors are pervasive enough that they impede communication of meaning. Inappropriate word choice or sentence construction is used.
Frequent and repetitive mechanical errors distract the reader. Inconsistencies in language choice (register) or word choice are present.
Some mechanical errors or typos are present, but they are not overly distracting to the reader. Correct and varied sentence structure and audience-appropriate language are employed.
Prose is largely free of mechanical errors, although a few may be present. The writer uses a variety of effective sentence structures and figures of speech.
Writer is clearly in command of standard, written, academic English.

5.0 %Presentation of Content
The content lacks a clear point of view and logical sequence of information. Includes little persuasive information. Sequencing of ideas is unclear.
The content is vague in conveying a point of view and does not create a strong sense of purpose. Includes some persuasive information.
The presentation slides are generally competent, but ideas may show some inconsistency in organization or in their relationships to each other.
The content is written with a logical progression of ideas and supporting information exhibiting a unity, coherence, and cohesiveness. Includes persuasive information from reliable sources.
The content is written clearly and concisely. Ideas universally progress and relate to each other. The project includes motivating questions and advanced organizers. The project gives the audience a clear sense of the main idea.

5.0 %Layout
The layout is cluttered, confusing, and does not use spacing, headings, and subheadings to enhance the readability. The text is extremely difficult to read with long blocks of text, small point size for fonts, and inappropriate contrasting colors. Poor use of headings, subheadings, indentations, or bold formatting is evident.
The layout shows some structure, but appears cluttered and busy or distracting with large gaps of white space or a distracting background. Overall readability is difficult due to lengthy paragraphs, too many different fonts, dark or busy background, overuse of bold, or lack of appropriate indentations of text.
The layout uses horizontal and vertical white space appropriately. Sometimes the fonts are easy to read, but in a few places the use of fonts, italics, bold, long paragraphs, color, or busy background detracts and does not enhance readability.
The layout background and text complement each other and enable the content to be easily read. The fonts are easy to read and point size varies appropriately for headings and text.
The layout is visually pleasing and contributes to the overall message with appropriate use of headings, subheadings, and white space. Text is appropriate in length for the target audience and to the point. The background and colors enhance the readability of the text.

5.0 %Language Use and Audience Awareness (includes sentence construction, word choice, etc.)
Inappropriate word choice and lack of variety in language use are evident. Writer appears to be unaware of audience. Use of primer prose indicates writer either does not apply figures of speech or uses them inappropriately.
Some distracting inconsistencies in language choice (register) or word choice are present. The writer exhibits some lack of control in using figures of speech appropriately.
Language is appropriate to the targeted audience for the most part.
The writer is clearly aware of audience, uses a variety of appropriate vocabulary for the targeted audience, and uses figures of speech to communicate clearly.
The writer uses a variety of sentence constructions, figures of speech, and word choice in distinctive and creative ways that are appropriate to purpose, discipline, and scope.

5.0 %Documentation of Sources (citations, footnotes, references, bibliography, etc., as appropriate to assignment and style)
Sources are not documented.
Documentation of sources is inconsistent or incorrect, as appropriate to assignment and style, with numerous formatting errors.
Sources are documented, as appropriate to assignment and style, although some formatting errors may be present.
Sources are documented, as appropriate to assignment and style, and format is mostly correct.
Sources are completely and correctly documented, as appropriate to assignment and style, and format is free of error.

100 %Total Weightage
 

Part 5: Financials (Topic 6)
A projected financial statement analysis seeks to forecast the impact of various implementation decisions. The pro forma financial statement can be part of the risk analysis of strategic plan. The goal of this assignment is to ensure your strategic plan is viable financially. In other words, does it create value for the firm?
Consider the cost structure and revenue streams for your strategic initiative plan. Research and data collected so far and will likely change once your product or service is commercialized. Each statement should address financial components of features, expenses, and sales of your product or service. It is typical for net income to be negative at this point. Do not assume that you have sales at this point unless you have sold your product or service.
Research the following if your plan is entrepreneurial:
1. Balance sheet
2. Income statement
3. Statement of cash flow
4. Fixed and variable expenses
5. Startup expenses
6. Breakeven analysis
Research the following if your plan is a market expansion plan for an existing organization, or a mergers and acquisitions plan:
1. Balance sheet
2. Income statement
3. Statement of cash flow
4. Fixed and variable expenses
5. A projected budget
6. Breakeven analysis
Complete the “Projected Financial Statement Analysis (Pro Forma 3-Year Financial Plan)”including the “Questions” tab, “12 Month P& L” tab, “Year 1” tab, “Year 2 P&L” tab, and “Year 3 P&L” tab. The first year is monthly and the second and third year are presented quarterly. Please note the questions in the “Questions” tab may be answered at different points in completing the Profit and Loss information.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
Top of Form
Strategic Plan Part 5: Financials 
 

1
Unsatisfactory
0.00%

2
Less than Satisfactory
74.00%

3
Satisfactory
79.00%

4
Good
87.00%

5
Excellent
100.00%

100.0 %Content

 

40.0 %Questions

No response is given for each question.

A response is given to most of the questions but contains gaps. The responses do not forecast the impact of various implementation decisions. Subject knowledge is unclear or inconsistent.

A response is given to all of the questions with minimal detail but no gaps. The level of analysis included in most of the responses forecast the impact of various implementation decisions. Some subject knowledge is evident.

A response is given to all of the questions with detail. The level of analysis included in most of the responses forecast the impact of various implementation decisions. Subject knowledge is competent.

A response is given to all of the questions with detail. The level of analysis included in all of the responses forecast the impact of various implementation decisions. Rationale demonstrates comprehensive subject knowledge and understanding.

40.0 %Financials

The financial components are not provided.

The financial components are not provided however subject knowledge is unclear or inconsistent.

The financial components are provided and some subject knowledge is evident.

The financial components are provided and subject knowledge is competent.

The financial components are provided and demonstrates comprehensive subject knowledge and understanding.

10.0 %Language Use and Audience Awareness (includes sentence construction, word choice, etc.)

Inappropriate word choice and lack of variety in language use are evident. Writer appears to be unaware of audience. Use of primer prose indicates writer either does not apply figures of speech or uses them inappropriately.

Some distracting inconsistencies in language choice (register) or word choice are present. The writer exhibits some lack of control in using figures of speech appropriately.

Language is appropriate to the targeted audience for the most part.

The writer is clearly aware of audience, uses a variety of appropriate vocabulary for the targeted audience, and uses figures of speech to communicate clearly.

The writer uses a variety of sentence constructions, figures of speech, and word choice in distinctive and creative ways that are appropriate to purpose, discipline, and scope.

10.0 %Mechanics of Writing (includes spelling, punctuation, grammar, language use)

Slide errors are pervasive enough that they impede communication of meaning.

Frequent and repetitive mechanical errors distract the reader.

Some mechanical errors or typos are present, but they are not overly distracting to the reader.

Slides are largely free of mechanical errors, although a few may be present.

Writer is clearly in control of standard, written, academic English.

100 %Total Weightage

 

Bottom of Form

Part 6: Critical Milestones (Topic 7)
Gantt Chart
Refer to Gantt chart resource. Create a Gantt chart that displays 36 months, using the Office Timeline tool or any other tool to produce a Gantt chart. Be sure to include rational 1-36 months
Create a Gantt chart that outlines multiple critical milestones.
Summary
In a 250-300 word summary, address the following:
• Include rationale for your Gantt chart.
• Identify one critical risk you could encounter that could prevent you from meeting each of your goal/objectives.
• Develop a contingency plan for the identified risk. Explain how this could maximize management efficiency and the allocation of resources. What leadership qualities are essential when dealing with the identified critical risk?
Provide three to five sources in your presentation.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
Strategic Plan Part 6: Critical Milestones 
 
1
Unsatisfactory
0.00%
2
Less than Satisfactory
74.00%
3
Satisfactory
79.00%
4
Good
87.00%
5
Excellent
100.00%
100.0 %Content
 
25.0 %Gantt Chart: Presentation of Content
Content is incomplete or omits most of the requirements stated in the assignment criteria.
The content is vague in conveying a point of view and does not create a strong sense of purpose. Includes some persuasive information.
The presentation slides are generally competent, but ideas may show some inconsistency in organization or in their relationships to each other.
The content is written with a logical progression of ideas and supporting information exhibiting a unity, coherence, and cohesiveness. Includes persuasive information from reliable sources.
The content is written clearly and concisely. Ideas universally progress and relate to each other. The chart reflects a level of comprehensive strategic thought and planning in order to minimize surprises and false starts in implementing the plan.

20.0 %Summary: Rationale
Rationale for your Gantt chart is not included.
Rationale for your Gantt chart is included but not cover all 36 months. The rationale is unclear or inconsistent with strategic plan (vision).
Rationale for your Gantt chart is included. The rationale is clear, but inconsistent with strategic plan (vision). Some subject knowledge is evident.
Rationale for your Gantt chart is included. The rationale is clear, and most of the elements of the planning align with all issues necessary to fully realize the strategic plan (vision). Subject knowledge is competent.
The rationale for your Gantt chart is included. The rationale is clear, and the elements of the planning align with all issues necessary to fully realize the strategic plan (vision). Subject knowledge is competent. Rationale demonstrates comprehensive subject knowledge and understanding.

20.0 %Summary: Critical Risk
Critical risks that could prevent you from meeting each of your goals/objectives are not included.
Critical risks that could prevent you from meeting each of your goals/objectives are included, however, do not seem to be relevant to the success of the strategic plan.
Critical risks that could prevent you from meeting each of your goals/objectives are included, and address problems that may arise. The identified critical risks are somewhat the most critical risks. Some subject knowledge is evident.
Critical risks that could prevent you from meeting each of your goals/objectives are included, and address problems that may arise. The identified critical risks are the most critical risks. Subject knowledge is competent.
Critical risks are included and address problems that may arise including the importance of contingency planning. The identified critical risks are the most critical risks. The identified critical risks include applicable insight and demonstrates comprehensive subject knowledge and understanding.

20.0 %Summary: Contingency Planning
A contingency plan for the identified risk is not include nor an explanation of how this could maximize management efficiently and the allocation of resources. Essential leadership qualities needed to deal with identified risk are not included.
A contingency plan is included for the identified risk with an explanation of how this could maximize management efficiently and the allocation of resources. Essential leadership qualities needed to deal with identified risk are included in the context of how to manage the identified critical risk. Explanation do not seem to be relevant to the success of the strategic plan.
A contingency plan is included for the identified risk with an explanation of how this could maximize management efficiently and the allocation of resources. Essential leadership qualities needed to deal with identified risk are included in the context of how to manage the identified critical risk. Explanation is relevant to the success of the strategic plan but contains some gaps/detail.
A contingency plan is included for the identified risk with an explanation of how this could maximize management efficiently and the allocation of resources. Essential leadership qualities needed to deal with identified risk are included in the context of how to manage the identified critical risk. Explanation is relevant to the success of the strategic plan with few areas that could be improved upon.
A contingency plan is included for the identified risk with an explanation of how this could maximize management efficiently and the allocation of resources. Essential leadership qualities needed to deal with identified risk are included in the context of how to manage the identified critical risk. The explanation include applicable insight and demonstrates comprehensive subject knowledge and understanding.

5.0 %Language Use and Audience Awareness (includes sentence construction, word choice, etc.)
Inappropriate word choice and lack of variety in language use are evident. Writer appears to be unaware of audience. Use of primer prose indicates writer either does not apply figures of speech or uses them inappropriately.
Some distracting inconsistencies in language choice (register) or word choice are present. The writer exhibits some lack of control in using figures of speech appropriately.
Language is appropriate to the targeted audience for the most part.
The writer is clearly aware of audience, uses a variety of appropriate vocabulary for the targeted audience, and uses figures of speech to communicate clearly.
The writer uses a variety of sentence constructions, figures of speech, and word choice in distinctive and creative ways that are appropriate to purpose, discipline, and scope.

5.0 %Documentation of Sources (citations, footnotes, references, bibliography, etc., as appropriate to assignment and style)
Sources are not documented.
Documentation of sources is inconsistent or incorrect, as appropriate to assignment and style, with numerous formatting errors.
Sources are documented, as appropriate to assignment and style, although some formatting errors may be present.
Sources are documented, as appropriate to assignment and style, and format is mostly correct.
Sources are completely and correctly documented, as appropriate to assignment and style, and format is free of error.

5.0 %Mechanics of Writing (includes spelling, punctuation, grammar, language use)
Slide errors are pervasive enough that they impede communication of meaning.
Frequent and repetitive mechanical errors distract the reader.
Some mechanical errors or typos are present, but they are not overly distracting to the reader.
Slides are largely free of mechanical errors, although a few may be present.
Writer is clearly in control of standard, written, academic English.

100 %Total Weightage
 

Part 7: Executive Summary and Consolidated Presentation (Topic 8)
Executive Summary
Write a 500-750 word executive summary that seeks to spark interest in potential investors/stakeholders. The goal of the executive summary is to create an opportunity for investors/stakeholders to consider the full details of your Strategic Plan and then decide to provide support.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
While APA format is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines
.
Consolidated Presentation
Create a consolidated Strategic Plan PowerPoint in 25-30 slides with speaker notes that is directed towards interested investors/stakeholders (3.4). Address Parts 1-7 and include improvements from better understanding of the concepts, strategies, and instructor feedback.
Address the following:
• The presentation seeks to explain how your competitive advantage is achieved through your strategic initiative plan. (1.1)
• Describe why your organization’s mission and vision seek to promote the greater social good from a Christian perspective. How does your organization or perhaps even your plan accommodate an organization’s responsibilities to the greater social good, from a Christian perspective? (4.1)
• Include how your plan address ethics, cooperate social responsibility, and sustainability.
• Describe how your plan utilizes your leadership skills to encourage innovation within your organization. (1.4)
• Include an explanation of the global and international considerations in your strategic plan.
Provide three to five sources in your presentation.
While APA format is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
Benchmark – Strategic Plan Part 7: Executive Summary and Consolidated Plan 
 
1
Unsatisfactory
0.00%
2
Less than Satisfactory
74.00%
3
Satisfactory
79.00%
4
Good
87.00%
5
Excellent
100.00%
100.0 %Content
 
15.0 %Executive Summary: Thesis Development and Purpose
Executive summary lacks any discernible overall purpose or organizing claim.
Executive summary is insufficiently developed or vague. Purpose is not clear and lacks references to every component of the strategic plan.
Executive summary is apparent and appropriate to purpose.
Executive summary is clear and forecasts the development of the paper. Thesis is descriptive and reflective of the arguments and appropriate to the purpose.
Executive summary is comprehensive and contains the essence of the paper. Thesis statement makes the purpose of the paper clear and serves as the foundation for a plan to achieve the stated vision.

10.0 %Executive Summary: Argument Logic and Construction
Statement of purpose is not justified by the conclusion. The conclusion does not support the claim made. Argument is incoherent and uses noncredible sources.
Sufficient justification of claims is lacking. Argument lacks consistent unity. There are obvious flaws in the logic. Some sources have questionable credibility.
Argument is orderly, but may have a few inconsistencies. The argument presents minimal justification of claims. Argument logically, but not thoroughly, supports the purpose. Sources used are credible. Introduction and conclusion bracket the thesis.
Argument shows logical progressions. Techniques of argumentation are evident. There is a smooth progression of claims from introduction to conclusion. Most sources are authoritative.
Argument is clear and convincing and presents a persuasive claim in a distinctive and compelling manner. All sources are authoritative.

5.0 %Executive Summary: Mechanics of Writing (includes spelling, punctuation, grammar, language use)
Surface errors are pervasive enough that they impede communication of meaning. Inappropriate word choice or sentence construction is used.
Frequent and repetitive mechanical errors distract the reader. Inconsistencies in language choice (register) or word choice are present. Sentence structure is correct but not varied.
Some mechanical errors or typos are present, but they are not overly distracting to the reader. Correct and varied sentence structure and audience-appropriate language are employed.
Prose is largely free of mechanical errors, although a few may be present. The writer uses a variety of effective sentence structures and figures of speech.
Writer is clearly in command of standard, written, academic English.

10.0 %Consolidated Presentation: Details of Strategic Plan 3.4: Clearly and persuasively articulate business decisions to relevant stakeholders.
The consolidated presentation does not explain details of the strategic plan.
The consolidated presentation explains details of the strategic plan. Speaker notes are not included and the subject knowledge is unclear or inconsistent. The plan does not articulate the business decisions to relevant stakeholders clearly and persuasively.
The consolidated presentation explains details of the strategic plan. Speaker notes are included and some subject knowledge is evident. The plan partly articulates the business decisions to relevant stakeholders clearly and persuasively.
The consolidated presentation explains details of the strategic plan. Speaker notes are included and subject knowledge is competent. The plan articulates the business decisions to relevant stakeholders.
The consolidated presentation explains details of the strategic plan. Speaker notes are included with relevant examples and applicable insight. Plan demonstrates comprehensive subject knowledge and understanding. The plan articulates the business decisions to relevant stakeholders clearly and persuasively.

10.0 %Consolidated Presentation: Competitive Advantage 1.1: Create strategic plans to improve an organization?s competitive advantage.
An explanation of your competitive advantage is not included.
An explanation of your competitive advantage is included. Subject knowledge is unclear or inconsistent.
An explanation of your competitive advantage is included. Some subject knowledge is evident.
An explanation of your competitive advantage is included. Detailed examples and evidence are included. Subject knowledge is competent.
An explanation of your competitive advantage is included. Plan includes relevant examples and applicable insight. Plan demonstrates comprehensive subject knowledge and understanding.

5.0 %Consolidated Presentation: Christian Perspective 4.1: Articulate an organization?s responsibilities to the greater social good from a Christian perspective.
An explanation of why your organization?s mission and vision seek to promote the greater social good from a Christian perspective is not included.
An explanation of why your organization?s mission and vision seek to promote the greater social good from a Christian perspective is included. An explanation of how your organization or perhaps even your plan accommodates an organization?s responsibilities to the grater social good, from a Christian perspective is not included.
An explanation of why your organization?s mission and vision seek to promote the greater social good from a Christian perspective is included. An explanation of how your organization or perhaps even your plan accommodates an organization?s responsibilities to the grater social good, from a Christian perspective is included with limited detail
An explanation of why your organization?s mission and vision seek to promote the greater social good from a Christian perspective is included. An explanation of how your organization or perhaps even your plan accommodates an organization?s responsibilities to the grater social good, from a Christian perspective is included with detail that demonstrates an understanding of the content from a Christian perspective.
An explanation of why your organization?s mission and vision seek to promote the greater social good from a Christian perspective is included. An explanation of how your organization or perhaps even your plan accommodates an organization?s responsibilities to the grater social good, from a Christian perspective is included with detail that demonstrates a deep understanding of the content from a Christian perspective.

5.0 %Consolidated Presentation: Ethics, Cooperate Social Responsibility, and Sustainability
An explanation of how your plan intends to address ethics, corporate social responsibility, and sustainability is not included.
An explanation of how your plan intends to address ethics, corporate social responsibility, and sustainability is included.
An explanation of how your plan intends to address ethics, corporate social responsibility, and sustainability is included with limited detail.
An explanation of how your plan intends to address ethics, corporate social responsibility, and sustainability is included with detail that demonstrates an understanding almost all of the following: ethics, cooperate social responsibility, and sustainability.
An explanation of how your plan intends to address ethics, corporate social responsibility, and sustainability is included with detail that demonstrates a deep understanding all of the following: ethics, cooperate social responsibility, and sustainability.

10.0 %Consolidated Presentation: Leadership and Innovation 1.4: Practice leadership skills necessary for encouraging innovation within organizations.
A description of how your plan utilizes your leadership skills to encourage innovation within your organization is not included.
A description of how your plan utilizes your leadership skills to encourage innovation within your organization is included.
A description of how your plan utilizes your leadership skills to encourage innovation within your organization is included with limited detail,
A description of how your plan utilizes your leadership skills to encourage innovation within your organization is included with adequate detail.
A description of how your plan utilizes your leadership skills to encourage innovation within your organization is included with detail that demonstrates a deep understanding.

5.0 %Consolidated Presentation: Global and International Considerations
An explanation of the global and international considerations within your strategic plan is not included.
An explanation of the global and international considerations within your strategic plan is included. , but lacks any detail of substantive value.
An explanation of the global and international considerations within your strategic plan is included with limited detail.
An explanation of the global and international considerations within your strategic plan is included with adequate detail.
An explanation of the global and international considerations within your strategic plan is included with detail that demonstrates a deep understanding.

5.0 %Consolidated Presentation: Presentation of Content
The content lacks a clear point of view and logical sequence of information. Includes little persuasive information. Sequencing of ideas is unclear.
The content is vague in conveying a point of view and does not create a strong sense of purpose. Includes some persuasive information.
The presentation slides are generally competent, but ideas may show some inconsistency in organization or in their relationships to each other.
The content is written with a logical progression of ideas and supporting information exhibiting a unity, coherence, and cohesiveness. Includes persuasive information from reliable sources.
The content is written clearly and concisely. Ideas universally progress and relate to each other. The project includes motivating questions and advanced organizers. The project gives the audience a clear sense of the main idea.

5.0 %Consolidated Presentation: Layout
The layout is cluttered, confusing, and does not use spacing, headings, and subheadings to enhance the readability. The text is extremely difficult to read with long blocks of text, small point size for fonts, and inappropriate contrasting colors. Poor use of headings, subheadings, indentations, or bold formatting is evident.
The layout shows some structure, but appears cluttered and busy or distracting with large gaps of white space or a distracting background. Overall readability is difficult due to lengthy paragraphs, too many different fonts, dark or busy background, overuse of bold, or lack of appropriate indentations of text.
The layout uses horizontal and vertical white space appropriately. Sometimes the fonts are easy to read, but in a few places the use of fonts, italics, bold, long paragraphs, color, or busy background detracts and does not enhance readability.
The layout background and text complement each other and enable the content to be easily read. The fonts are easy to read and point size varies appropriately for headings and text.
The layout is visually pleasing and contributes to the overall message with appropriate use of headings, subheadings, and white space. Text is appropriate in length for the target audience and to the point. The background and colors enhance the readability of the text.

5.0 %Consolidated Presentation: Language Use and Audience Awareness (includes sentence construction, word choice, etc.)
Inappropriate word choice and lack of variety in language use are evident. Writer appears to be unaware of audience. Use of primer prose indicates writer either does not apply figures of speech or uses them inappropriately.
Some distracting inconsistencies in language choice (register) or word choice are present. The writer exhibits some lack of control in using figures of speech appropriately.
Language is appropriate to the targeted audience for the most part.
The writer is clearly aware of audience, uses a variety of appropriate vocabulary for the targeted audience, and uses figures of speech to communicate clearly.
The writer uses a variety of sentence constructions, figures of speech, and word choice in distinctive and creative ways that are appropriate to purpose, discipline, and scope.

5.0 %Consolidated Presentation: Mechanics of Writing (includes spelling, punctuation, grammar, language use)
Slide errors are pervasive enough that they impede communication of meaning.
Frequent and repetitive mechanical errors distract the reader.
Some mechanical errors or typos are present, but they are not overly distracting to the reader.
Slides are largely free of mechanical errors, although a few may be present.
Writer is clearly in control of standard, written, academic English.

5.0 %Consolidated Presentation: Documentation of Sources (citations, footnotes, references, bibliography, etc., as appropriate to assignment and style)
Sources are not documented.
Documentation of sources is inconsistent or incorrect, as appropriate to assignment and style, with numerous formatting errors.
Sources are documented, as appropriate to assignment and style, although some formatting errors may be present.
Sources are documented, as appropriate to assignment and style, and format is mostly correct.
Sources are completely and correctly documented, as appropriate to assignment and style, and format is free of error.

100 %Total Weightage
 

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