To prepare for this Assignment:
• Review the Learning Resources on developing press releases and effective health information and messaging.
• Based on these guidelines, begin to develop a flyer or press release for one of the three programs you proposed for the Week 2 Discussion. Consider the appropriateness of the different features of the flyer or press release (e.g., reading level, graphics). Think about the elements and strategies associated with social marketing: product, price, place, promotion, partnership, policy, and politics. Keep in mind the concepts from this week’s media, Cultural Relevance and Bias in Media.

To complete this Assignment:
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Create a 1-page flyer or press release for one of the three public health education programs you proposed for the Week 2 Discussion (HEALTHY EATING PROGRAM, CANCER PROGRAM and DIABETES MANAGEMENT PROGRAM (using Microsoft Word). Any of these programs is fine.
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In 1–2 pages, provide your rationale for the various features you incorporated.

Explain how the flyer or press release addresses the needs of the intended audience, including the targeted reading level.
Note: Please be sure that you use only royalty- and copyright-free images and graphics in your flyer or press release. You may not simply copy and paste any image you find on the Internet. In addition, be sure that your work is your own and not a copy of an existing handout or flyer.
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• Be sure to support your work with specific citations from this week’s Learning Resources and additional scholarly sources as appropriate.

Required Resources
Readings
• Course Text: The Process of Community Health Education and Promotion
o Chapter 8, “Implementation Processes”
 “Social Marketing” (pp. 181–188)
o Chapter 11, “Communicating Health Information”
o Chapter 13, “Resource Access and Management”

Media

• Multimedia: Laureate Education, Inc. (Executive Producer). (2011). Public health education and communication. Baltimore, MD: Author.
o “Cultural Relevance and Bias in Media”

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