Process of Research
Order Description

Process of Research (65 Points)

The Critical Thinking assignment for Module 1 is based on this week’s required reading:

Bialdyga, D. (2013). Brand parity perception on the German automotive market – a comparative analysis of brand clusters. International Journal of Management Cases, 15(4), 265-273. (Quantitative
report – scroll to article on page 265)
Krzy?anowska, M. & Tkaczyk, J. (2013). Identifying competitors: Challenges for start-up firms. International Journal of Management Cases, 15(4), 234-246. (Qualitative report – scroll to article on
page 234)
In preparation for this critical thinking assignment, examine the sample paper in the APA 6th edition manual (pp. 41-53). The paper illustrates the standards for writing required in this course and
the course that comes after this one. In addition, read Chapters 1-3 in the APA manual. The Practicing Your Skills exercise found at the end of Chapter 1 may be helpful to allow you a warm-up
before completing this assignment.

Using what you have learned in the chapter and in our discussion, apply your skills and knowledge to your reading of these articles. Answer the four questions below.

Is the quantitative report a research study? How do you know?
Is the qualitative report a research study? How do you know?
Here is a list of the five major sections that appear in most research reports. Which steps of the research process do you expect to find in each section?
The opening paragraphs (i.e., there is no heading for this section)
Background and overview of relevant literature
Method
Results
Discussion, Implications and Limitations, Conclusions
Assume that you are a senior-level manager or leader in a specific organization. Why might it be important, or unimportant, for you to read either or both of these research studies?
Be sure to answer all of these questions thoroughly and thoughtfully. Discuss and cite at least three outside references in addition to your textbook and the articles to support your answers.

The paper should be well-written, supported by at least three scholarly references not assigned as reading for this course, formatted according to the CSU-Global Guide to Writing and APA
Requirements, and approximately two to three pages in length. You can find scholarly references in the CSU-Global Library