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THE TASK IS REFLECTIVE WRITING Reflect on your present skills (from your work and/or personal experience so far) in (1) collaboration, (2) creative problem solving, (3) marketing planning and (4) adopting a sustainability orientation, which all feature in the Marketing Project. Certain aspects of each of these skills you may like to comment on are set-out below. 1. Your collaboration skills, for instance:  giving and receiving criticism (e.g. in blog)  working with other people  motivating other people  overcoming difficulties  taking a fair share of the work  writing collaboratively. 2. Your creative problem solving skills, for instance  gaining insight into customer needs  thinking divergently, building mental flexibility  risk taking  tolerating ambiguity, opportunity seeking  evaluating different ideas. 3. Your marketing planning skills, for instance:  developing customer value  developing a competitive offering  being disciplined and methodical, planning systematically  applying appropriate marketing strategies  evaluating the impact of strategies  integrating concepts, seeing the big-picture. MKT00075 Marketing Principles 2016 6 4. Your skills in adopting a sustainability-orientation, for instance:  taking a long-term horizon  thinking more critically  being confident to participate in groups  creating synergies by bringing together individuals with diverse knowledge  thinking broadly, relationally, systemically  being able to motivate and manage change  solving problems and managing a project. When reflecting, you may write about (a) what you do well (b) what you don’t do so well at and (c) what you are planning to change for the future. You don’t need to refer to any literature – just take the time to recognise and express how you currently give meaning to each of these four skills areas.