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PLEASE USE THE TEXTBOOK AND THE VIDEO AS A REFERENCE
Review the required You Tube video Five Competitive Forces That Shape Strategy, regarding Porter’s 5 forces. In the video, Mr. Porter discusses how Porter’s Five Forces Analysis is an important
tool for assessing the potential for profitability in an industry. As an example, Mr. Porter applied these 5 forces to the airline industry. Think of another industry where profitability is low. In
a response of no less than 250 words, apply the 5 forces to your chosen industry and demonstrate how those forces can lower profitability.
https://www.youtube.com/watch?v=mYF2_FBCvXw&feature=player_detailpage
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