Provide a rational for joint venture with Pfizer
Provide an analysis and rational for why GlaxoSmithKline (GSK) should choose to do a joint venture with the pharmaceutical company ??????. Discuses the following:
• Internal resources: Competitive advantage rationale / Value Chain rationale (Competitive Advantage Porter), Resource Based View of the firm rationale (Resource Based View of the Firm)
• Shared resources: Vertical integration rationale Vertical Integration and Horizontal integration rationale Horizontal Integration
• Financial rationale Risk Management and RAROC
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