1) The program I’m applying for is Master of Social Science in Advertising. Please take a look at the program website for reference. https://pg.com.cuhk.edu.hk/pgp_adv/01.html
2) In this personal statement, please demonstrable progress in your academic and/or professional career; clearly articulated goals and objectives that align with the mission of the program; “Why is this Graduate program right for you, both academically and professionally? What might you contribute to the program, both as a student and afterwards?”